Lifecycle Marketing Specialist (Wellz)

Wellhub · Brazil (São Paulo - Hybrid)

  • Junior
  • Full-time
  • Posted 2026-09-18
  • Confirmed live on 25 September 2026

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Job description

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Lifecycle Marketing Specialist to our Marketing - Wellz team in São Paulo!

Wellz by Wellhub is our corporate mental health platform, delivering measurable, science-backed results for companies and their employees. By combining technology with human expertise, Wellz offers personalized journeys including online therapy, group sessions, interactive content, and 24/7 specialist chat support. Through data-driven insights and strategic dashboards, we also empower HR leaders to monitor wellbeing, boost engagement, and demonstrate ROI, making quality mental health support accessible and scalable.

As our User Growth Lead, you'll own the CRM and Lifecycle Marketing programs for Wellz digital products, designing and optimizing the full user journey across acquisition, activation, engagement, retention, reactivation, and recovery. You'll work directly in CleverTap to drive growth across Brazil and Italy.

YOUR IMPACT

• Lead initiatives across the full user journey, developing comprehensive marketing plans and lifecycle programs across Email, Push, and WhatsApp, managing KPIs, forecasting initiative impact, and leveraging segmentation, personalization, automation, and experimentation to drive growth.

• Serve as the dedicated Project Manager for User Growth initiatives, owning end-to-end execution from planning through CRM campaign deployment, asset development, stakeholder alignment, rigorous QA, and performance analysis, with a strong attention to detail.

• Drive experimentation across lifecycle programs, using A/B testing and data-driven methodologies to continuously optimize performance and growth.

• Own CRM copy and asset development, leveraging AI to create and refine communications and independently developing visual assets in CleverTap when needed, while partnering with designers on more complex creative needs.

• Apply strong analytical skills to monitor campaign and channel performance, identify growth opportunities, and make data-driven decisions, balancing overall priorities and key market or client opportunities.

• Own CRM operations and governance in CleverTap, ensuring quality and scalability across campaign setup, taxonomy, UTM structures, segmentation, tracking, integrations, deliverability, channel performance, and relevant platform and vendor operations.

• Partner cross-functionally with stakeholders (Client Success, Client Engagement, Product, Branding & Creative, Product Marketing) to drive visibility and alignment on

• Marketing initiatives, representing the User Growth vertical in relevant forums and sharing campaign learnings to support continuous improvement.

• Champion innovation and experimentation, leveraging AI for CRM, automation opportunities, and new CRM capabilities to improve scalability, efficiency, and customer experience.

• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Proven experience designing and owning lifecycle marketing programs, with a strong understanding of lifecycle stages, automation, segmentation, personalization, experimentation, and performance optimization.

• Mandatory hands-on experience with CleverTap, including CRM campaigns, automations, and lifecycle journeys. Hands-on experience with WhatsApp Business Platform via Meta within CleverTap is also mandatory; Braze is a plus.

• Hands-on creative skills, with the ability to develop CRM copy and visual assets independently, leveraging AI and creative tools and collaborating with designers when needed.

• Strong analytical skills, with the ability to interpret data, assess campaign performance, build reports, and translate insights into growth opportunities. Proficiency in Google Sheets and Google Slides is mandatory.

• Proven experience owning end-to-end growth initiatives, with strong project management skills and a detail-oriented, quality-first approach. Able to connect user behavior to business impa

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