Senior Manager, Community & Social Media

Geotab · Oakville, Ontario - Canada; Toronto, Ontario - Canada

  • Senior
  • Full-time
  • Posted 2026-09-24
  • Confirmed live on 25 September 2026

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Job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Manager, Community & Social Media who will define strategy and lead execution across Geotab's global social media presence and community ecosystem. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Senior Manager, Community & Social Media your key area of responsibility will be defining strategy and leading execution across Geotab's global social media presence and community ecosystem. Operating with a commitment to operational excellence, this leader champions brand authority, trust, and continuous engagement across fleet operators, technology partners, and key industry stakeholders. Key accountabilities include: spearheading a high-impact, results-oriented global social media strategy across a variety of channels to accelerate sustainable community growth across customer, partner, and developer channels. The leader of this team will be responsible for setting and maintaining the content and editorial standards of highest quality to solidify Geotab's market leadership in connected transportation. You will need to work closely with key cross-functional teams in Product, Engineering, Marketing, Corporate Comms, Regional Marketing, Sales and Support.

To be successful in this role you will be a collaborative leader with strong written and verbal communication skills, exceptional editorial judgment, and a coaching, results-oriented leadership style. In addition, the successful candidate will have strong analytical capabilities, deep expertise in B2B social media strategy, and proven experience building and scaling online communities in a fast-paced, matrixed environment.

How you'll make an impact:

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Develop and own Geotab's global organic social media strategy across platforms like LinkedIn, YouTube, Facebook, and Instagram, defining platform-specific content for fleet managers, logistics professionals, and reseller partners.

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Manage editorial calendars, publishing cadences, and real-time community engagement across all organic social channels.

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Build, grow, and moderate Geotab's owned community platforms to drive adoption, active participation, and member retention among customers, partners, and developers.

• Lead, mentor, and develop a team of social media managers and community specialists while establishing clear goals, performance standards, workflows, and governance frameworks.

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Design and execute strategic community initiatives, including customer advocate programs, reseller/partner forums, industry advisory groups, and live programming (livestreams, webinars, podcasts).

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Develop onboarding, recognition, and engagement programs to convert passive members into active community contributors.

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Establish a social-first content framework, brand voice guidelines, and editorial standards to translate product milestones and thought leadership into engaging, platform-native assets.

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Define and own the KPI framework for community and social channels, delivering regular performance dashboards to leadership and leveraging data to continuously test and iterate strategy.

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Partner with paid media, brand, demand generation, and product marketing teams to align organic and paid strategies, embed social in launches, and champion employee advocacy.

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Serve as a strategic partner to corporate com

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