Associate Director, Paid Media DTC & HCP Data Domain Owner

AbbVie · Mettawa, IL, United States

  • Junior
  • Full-time
  • Posted 2026-09-23
  • Confirmed live on 25 September 2026

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Job description

Job Description
POSITION SUMMARY
The Associate Director, Paid Media DTC & HCP Data Domain Owner will serve as the Enterprise single point-of-contact on the Media team for paid media data across all DTC and HCP channels. This role is responsible for driving alignment between paid media data strategies and AbbVie’s critical data priorities, while governing requirements with agencies on cross-functional data-required workstreams across Media, APEX, BTS, and other TA&O functions. Media data strategy expertise (hands-on from a leading media agency) and knowledge of marketing technology operations will be critical components of this role; since these components also touch other functions at AbbVie, this person must establish and adhere to clear ways of working and responsibilities.
As paid media data becomes increasingly granular and sophisticated, this role will provide dedicated subject matter expertise for the Enterprise and support media data activation, validation, governance, and analysis. The Associate Director, Paid Media DTC & HCP Data Domain Owner will act as a key expert and connector between internal teams and external agency and publisher partners to ensure paid media data solutions are strategically sound, operationally feasible, and aligned to AbbVie current and future business needs.
JOB RESPONSIBILITIES
Enterprise Data Strategy – 70+ Individual Brand Plans per year across HCP and DTC

• Serve as the data subject matter expert on Media team for all paid media data across DTC and HCP media channels -- shaping POV on market trends, MarTech and AdTech evolution and data governance practices

• Ensure paid media data solutions support DTC/HCP activation and are aligned to enterprise data strategy

• Identify and prioritize opportunities to improve data utilization across activation, measurement, and optimization

• Partner with APEX to define success metrics and ensure paid media data is integrated into enterprise measurement frameworks e.g. MMx, Brand Pulse) to evaluate business outcomes
Operational

• Establish and embed clear ways of working across Media, APEX, BTS and other cross-functional stakeholders with respect to paid media data initiatives

• Enforce enterprise data governance frameworks (established by APEX) with external agencies for data passaback, acting at the business lead for media data feasibility

• Hold external agencies accountable for meeting AbbVie standards and guidelines for all channel data

• Drive consistency in how paid media data is planned, activated, and validated across a high volume of brand and campaign cycles
Technical

• Drive agency compliance with data standards including, partnering with APEX to ensure taxonomy frameworks, naming conventions and data pass back structures support media activation and measurement

• Lead creation of more consistent, scalable processes for paid media data ownership and execution

• Partner with internal technical and engineering teams (e.g. BTS) and APEX to ensure media data is seamlessly ingested, modeled and made available for measurement, without directly owning engineering delivery

• Support audience activation and data integration use cases across first, second and third-party data environments, including use of AbbVie’s CDP and CRM

• Ensure all paid media data practices comply with privacy, regulatory and governance requirements, working closely with Legal and Privacy teams particularly as each state continues to ramp up their specific requirements

• Single point of contact for all media data workflow questions, educating APEX and other functions on data feasibility, granularity, and cadence based on reality of approved paid media plan and partners

• Identify opportunities internally (and with agencies and publishers as needed) to streamline and automate data workflows to improve scalability and reduce manual effort

• Support Marketing Mix Analyses (MMx) data validation and related integrity work

• Translate technical data needs into actionable recommendations for stakeholders; and have the ability to communicate complex inter-dependencies in simple terms
External Ecosystem

• Establish and maintain 50+ external publisher relationships in support of media data capabilities and implementation needs for audience testing, data aggregation and passback, and other data initiatives

• Ensure external partners adhere to defined data standards, governance frameworks and compliance requirements

• Support development of scalable, repeatable approaches to data activation and pass back across platforms

Qualifications
• Bachelor’s degree required

• Pharma experience is required

• 10+ years of relevant experience in media, media data, measurement, martech, or related disciplines. At least 6+ years of this experience must be within a leading media agency environment supporting client spend >$500MM

• Experience with DTC and HCP media data environments

• Familiarity with Marketing Mix Analyses, NPI-level data, data pass back, ta

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