Sales & Marketing Manager - Migraine (Romania)

AbbVie · Bucharest, Bucharest, Romania

  • Senior
  • Full-time
  • Posted 2026-09-24
  • Confirmed live on 25 September 2026

Apply at AbbVie

Job description

Job Description
The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.

Key Responsibilities:
1. Commercial Strategy & Business Ownership

•  Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.

•  Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.

•  Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.

•  Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.

2. In-Field Team Leadership

•  Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.

•  Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.

•  Conduct regular field coaching, performance reviews and business planning to drive execution excellence.

•  Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.

3. Pharmacy Strategy & Commercial Partnerships

•  Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.

•  Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.

•  Define pharmacy segmentation, targeting, activation standards and KPIs.

•  Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.

•  Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.

4. Integrated Marketing & Omnichannel Execution

•  Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.

•  Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.

•  Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.

•  Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.

5. Patient Journey & Market Development

•  Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.

•  Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.

•  Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.

•  Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.

6. Cross-Functional & Financial Leadership

•  Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.

•  Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.

•  Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.

•  Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.

• Role model the AbbVie Ways of Working.

Qualifications
• Bachelor's degree (health science related field preferred)

• Commercial experience within pharmaceutical/healthcare industry – understands segmentation, positioning, customer journeys and demand generation

• People leadership – can transform strategy into field behaviour and develop a strong specialist team

• Entrepreneurial and growth mindset – comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.

• Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders

• Data driven decision making – uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution.

• Marketing excellence – able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution.

• Digital mindset – integrates face to face, digital, CRM, remote engagement and patient acti

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at AbbVie

All open software jobs