Business Unit Manager - Eye Care

AbbVie · Bogotá, Bogota, Colombia

  • Senior
  • Full-time
  • Posted 2026-09-11
  • Confirmed live on 25 September 2026

Apply at AbbVie

Job description

Job Description
Job Description
Overview: Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all North Cluster Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.
Stakeholder addressed:
Internal: Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director
External: KOLs, HCPs, Medical Associations, Medical Institutions, Logistic Operators, Distributors, Pharmacies.
Portafolio Alignment: Eye Care that includes Retinal Diseases, Glaucoma and Tears portfolio
Authority/ Reporting lines: Reports to BUD Specialties
Geographic Mobility: Open and willing to relocate outside of Colombia for future opportunities.
Responsibilities:

• Strategic Leadership: Develop and execute the business unit strategy for Eye Care TA that includes Retinal Diseases, Glaucoma and Tears portfolio ensuring alignment with corporate objectives and market opportunities.

• Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.

• Team Management: Lead, inspire, and develop high-performing marketing and sales teams, fostering a collaborative and results-oriented culture. Under their responsibility: Product Managers, District Manager, and In-field Teams

• Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.

• Commercial Execution: Drive sales growth through targeted marketing initiatives, competitive positioning, and effective resource allocation.

• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives.

• Stakeholder Engagement: Build and maintain relationships with key opinion leaders, healthcare providers, payers, and patient organizations.

• Validate, together with SFE, the incentive plan each quarter.

• Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets.

• Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region.

• Lead the Brand Team, providing input for the Marketing function.

• Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each.

• Guide the design and implementation of all Marketing activities, to include:

• Innovative Marketing tactics to deliver holistic solutions.

• Traditional and non-traditional partnerships.

• Multi-channel opportunities to strengthen campaigns.

• Multi-stakeholder initiatives.

• Ensure all in-field materials are aligned to Strategic Objectives of the Brand.

• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.

• Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans.

• Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.

• Role model AbbVie WWW behavior and enable the Matrix Team to achieve high-quality strategy and execution capability in all brands and business processes.

Qualifications
Qualifications
Skills:

• Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth.

• Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture.

• Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types.

• Strong customer-focus, responding proactively to changes in environment and customer needs.

• Leads strategic thinking and oversee management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking.

• Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking).

• Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders.

• Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-u

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at AbbVie

All open software jobs