Senior Specialist, Consumer Marketing

AbbVie · Irvine, CA, United States

  • Senior
  • Full-time
  • Posted 2026-09-17
  • Confirmed live on 25 September 2026

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Job description

Job Description
The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.
Key Responsibilities

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.

• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.

• Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.

• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.

• Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.

• Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.

• Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs.

• Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.

• Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility.

• Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines.

• Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations..

• Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.
Scope and Decision-Making

• Independently leads defined workstreams and recommends executional approaches within approved brand strategy.

• Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.

• Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.

• May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.

Qualifications
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.

• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.

• Experience leading multi-step marketing programs and partnering across matrixed organizations.

• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.

• Working knowledge of promotional review processes and Veeva Vault PromoMats preferred.
Essential Skills and Competencies

• Demonstrated ownership mindset with the ability to move workstreams forward, anticipate barriers, and recommend solutions.

• Strong project leadership, prioritization, and organizational skills across concurrent initiatives.

• Clear written and verbal communication, with the ability to provide concise direction and maintain stakeholder alignment.

• Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes.

• Ability to interpret performance metrics, identify meaningful insights, and translate findings into practical recommendations.

• Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders.

• High attention to detail and commitment to compliant, on-time, high-quality execution.

• Adaptability in a fast-paced environment with evolving priorities.

• Proficiency with Microsoft Office; familiarity with analytics, social publishing, project-management, and budget-tracking platforms.

Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this roleat the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on man

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