Director, Product Marketing - Commerce Media, Data Partnerships & Curation

Job description

About The Role

We’re hiring a Director of Product Marketing - Commerce Media, Data Partnerships & Curation - to join our marketing team at PubMatic’s headquarters in New York City. This is a strategic, builder-oriented role at the center of some of the most exciting and rapidly growing capabilities in programmatic advertising.

You’ll own go-to-market strategy and execution across three interconnected and fast-growing areas: Commerce Media (retail media and shoppable formats), Data Partnerships (the ecosystem of data providers and signal integrations that power performance), and Curation (PubMatic’s differentiated approach to curated supply and audience-driven deal activation). Together, these areas represent a significant and growing share of PubMatic’s strategic roadmap, and a massive opportunity to build category-defining narratives.

You’ll balance inbound work (bringing buyer, partner, and market intelligence back to product) with outbound execution (positioning, launch, enablement, and content) to ensure PubMatic’s capabilities in these areas are understood, valued, and adopted by the right audiences.

This role is based in our Redwood City, California or NYC offices.

What You'll Do

• Commerce Media GTM: Build and own the go-to-market strategy for PubMatic’s Commerce Media offerings, translating retailer relationships, shoppable inventory, and closed-loop measurement capabilities into compelling narratives for both buy-side and sell-side audiences.

• Data Partnerships Positioning: Define how PubMatic tells its data partnerships story, helping buyers and partners understand the depth and quality of signal integrations available across the platform, from pre-bid enrichment to audience activation.

• Curation Category Leadership: Evangelize PubMatic’s Curation capabilities as a differentiated, performance-driven approach to supply, building the category narrative, partner-facing enablement, and demand-side proof points that make Curation a go-to solution for sophisticated buyers.

• Launch Excellence: Build and execute repeatable launch processes for new capabilities, integrations, and partner announcements across all three areas, ensuring launches are timed, positioned, and enabled to drive adoption.

• Sales Confidence: Enable sales and partner success teams to confidently position Commerce Media, Data, and Curation capabilities, not just what they are, but how they unlock value for specific buyers and publisher use cases.

• Product + Market Fit: Bring partner, buyer, and competitive intelligence back to product, shaping roadmap priorities and ensuring PubMatic’s offerings evolve in line with market demand.

• Demand Acceleration: Work with marketing to develop content and thought leadership strategies that build PubMatic’s authority in Commerce Media and Curation, and fuel adoption among targeted buyer and data partner segments.

Outcomes That Define Success

You’ll Be Measured By Your Ability To

• Establish a clear, differentiated narrative for PubMatic’s Curation, Commerce Media, and Data Partnerships capabilities, one that resonates with buyers, partners, and the broader market.

• Build sales and partner confidence in positioning and pitching these capabilities across key accounts and new segments.

• Serve as PubMatic’s internal expert on Commerce Media and Curation market dynamics, feeding intelligence into product roadmap and commercial strategy.

• Drive measurable growth in adoption, partner engagement, and new deal activity across the three capability areas.

• Establish a repeatable, high-quality launch process for data partnership announcements and Curation product updates.

Who You Are

• Commerce Media & Data Fluency: Solid understanding of the retail media and commerce advertising landscape, data partnerships, ecosystems, and/or programmatic curation, and how they intersect to drive performance for buyers and publishers.

• Ad Tech Foundation: Deep familiarity with the programmatic stack, SSPs, DSPs, DMPs, and data marketplaces, and how signal quality, supply curation, and audience activation drive outcomes.

• Scrappy Execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources.

• Launch Leadership: Comfort running small to mid-size launches and partner announcements with autonomy, from positioning and messaging through enablement and content.

• Sales-Led GTM Expertise: Familiarity with sales-driven motions and partner-facing go-to-market, and how to enable cross-sell and upsell in complex, multi-stakeholder accounts.

• Market Intelligence: Ability to synthesize competitive dynamics, partner feedback, and buyer trends into clear, actionable insights for product and commercial teams.

• Communication Skills: Ability to distill technical complexity, data integrations, supply path dynamics, curation mechanics, into simple, compelling stories for commercial and external audiences.

Why Join

This role is buil

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