Associate Director, Advertiser Solutions - South Asia

PubMatic · Mumbai, IN

  • Junior
  • Full-time
  • Posted 2026-09-16
  • Confirmed live on 25 September 2026

Apply at PubMatic

Job description

About the Role

PubMatic is looking for a strategic and commercially driven Associate Director, Advertiser Solutions to help grow our buyer-side business across South Asia. This role will focus on building and scaling relationships with advertisers, agencies, trading teams, and other demand-side stakeholders, while driving adoption of PubMatic’s advertiser-focused programmatic solutions.
The ideal candidate brings deep expertise in the programmatic advertising ecosystem, strong understanding of buyer and DSP workflows, and a proven ability to win new business, grow strategic accounts, and influence go-to-market priorities. This role requires strong direct brand relationships in addition to agency connectivity, with the ability to engage senior marketing, media, and programmatic decision-makers and translate PubMatic’s capabilities into clear commercial value.

What You’ll Do
Drive business growth

• Own and grow revenue for PubMatic’s Advertiser Solutions business across South Asia.

• Build, manage, and convert a strong pipeline of opportunities across advertisers, agencies, trading desks, and other buy-side partners.

• Identify, prospect, pitch, negotiate, and close new business opportunities.

• Expand PubMatic’s footprint with both existing and new buyers through strategic account planning and targeted growth initiatives.

• Drive adoption of PubMatic’s buyer-side solutions, including private marketplace, preferred, programmatic guaranteed, curated, and Activate-led opportunities.

Build strategic client relationships

• Develop and maintain strong relationships with brands, agency investment teams, trading desks, and programmatic leads across South Asia.

• Strengthen PubMatic’s direct access to brand-side decision-makers across digital, media, and marketing teams.

• Build senior-level relationships with strategic clients and position PubMatic as a consultative partner for premium supply access, efficiency, transparency, and performance.

• Partner closely with agencies and advertisers to uncover growth opportunities and drive long-term adoption.

Lead strategic customer engagement

• Own strategic engagements with key accounts, ensuring high-quality pre-sales support, thoughtful solutioning, and strong post-sale alignment with internal teams.

• Map customer business goals to PubMatic solutions and develop account strategies that drive measurable outcomes.

• Support renewals, account expansion, and deeper buy-side integration through proactive relationship management and opportunity development.

• Provide clear market and customer feedback to improve solution adoption and account growth.

Influence product and market strategy

• Bring actionable customer feedback, market insight, and competitive intelligence into internal product and commercial discussions.

• Help shape go-to-market strategy based on customer needs and evolving buyer dynamics.

• Partner with Product, Marketing, Customer Success, and Solutions teams to refine positioning, strengthen messaging, and improve sales readiness.

• Develop a strong understanding of PubMatic’s marketplace design, supply dynamics, and advertiser value proposition.

Represent PubMatic in market

• Build PubMatic’s visibility and credibility across the South Asia buy-side ecosystem.

• Stay current on industry trends, supply path optimization, privacy and addressability changes, and shifts in advertiser buying behavior.

What Success Looks Like

• Meets or exceeds monthly, quarterly, and annual revenue targets for Advertiser Solutions.

• Builds a strong pipeline and converts strategic opportunities into long-term customer value.

• Expands PubMatic’s direct relationships with both brands and agencies in South Asia.

• Increases adoption of PubMatic’s advertiser-focused solutions across key accounts.

• Contributes meaningful customer and market insight that helps shape strategy and execution.

Who You Are
Must Have

• 9–12+ years of experience in digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles.

• Strong understanding of the buyer-side and DSP ecosystem and how advertisers and agencies buy programmatically.

• Proven success in new business development, pipeline building, and strategic account growth.

• Strong direct relationships across brands, agencies, and trading teams in South Asia.

• Experience selling or positioning programmatic advertising solutions to advertiser and agency stakeholders.

• Strong knowledge of private marketplace deals, programmatic guaranteed, supply path optimization, curation, and premium programmatic buying models.

• Excellent communication, negotiation, and presentation skills.

• Ability to translate technical and platform capabilities into compelling client value.

• Comfortable operating in a fast-paced, matrixed environment with strong ownership and accountability.

Nice to Have

• Prior experience at an SSP, DSP, agency trading desk, media platf

Interview problems reported for PubMatic

Reported by candidates and public write-ups, not by PubMatic. Practise each one here:

More at PubMatic

All open software jobs