Creative Director, Brand

Nex · United States

  • Senior
  • Full-time
  • Posted 2026-09-22
  • Confirmed live on 25 September 2026

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Job description

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.

Location: Remote (US & Canada only)
Annual salary: USD 180,000 - 210,000 (Final base salary within this range will be determined based on job-related factors, including the candidate’s experience, skills, qualifications, and geographic location)
Type: Full Time
Reports to: VP of Design

Nex has always been design-led. There's deep ex-Apple DNA on the team, and we make decisions from first principles rather than by copying whatever our competitors shipped last quarter. We’re looking for a Creative Director to raise the creative quality of everything Nex puts into the world. This is rare opportunity to help mold the creative organization’s culture and scale it up as the team grows. You’ll lead and develop our marketing creative team while remaining deeply involved in the work itself. You’ll help shape campaign concepts, establish creative direction, develop ideas, review work, and occasionally get your hands dirty when the work needs it. But your greatest impact will come from making the people and work around you better. You’ll take broad marketing and business objectives and turn them into creative work that people actually want to see.

We’re not looking for someone who simply knows how to make polished advertising. We’re looking for someone who knows how to make great ideas. Someone who can recognize a genuinely original idea when they see it, push a good idea into a great one, and know when something isn’t good enough to ship. You should have a track record of creating campaigns that people remember, talk about, and share.

What you’ll do

Lead the creative

• Own creative direction for Nex’s marketing campaigns and communications, from concept through launch.

• Translate business objectives into compelling creative strategies and ideas.

• Develop and challenge concepts, platforms, and campaign directions.

• Push the team toward work that is distinctive, surprising, and memorable.

• Set the creative vision and maintain it through execution.

• Set and uphold a high creative bar across campaigns, paid media, social, retail, launches, and partnerships.

• Know when work is good, great, or not ready to ship, and have the authority to redirect it when needed.

Make the work

• Stay close to the craft while empowering the team to execute.

• Concept and pitch ideas; develop creative directions, mood boards, style frames, and visual approaches.

• Art direct creative production across design, motion, illustration, photography, and other mediums.

• Get hands-on in creative tools when useful.

• Give clear, actionable feedback that materially improves the work.

• Know when to step in and when to let the team own the execution.

• Your job is to make sure the right idea gets made exceptionally well.

Build a great creative team

• Lead and develop our marketing creative team and future creative talent.

• Coach creatives to strengthen craft, conceptual thinking, strategic judgment, and presentation skills.

• Build a culture of candid critique, experimentation, high standards, and low ego.

• Create an environment where people actively seek feedback and grow from it.

• Hire thoughtfully and raise the caliber of the team as Nex grows.

Make creative reviews better

• Great creative teams don’t need more meetings - they need better ones.

• Establish focused, efficient creative reviews with clear decision-making.

• Help distinguish strategic feedback, creative feedback, and personal preference.

• Build processes and rituals that enable speed wi

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