CRO Manager

Careers at Eucalyptus · AU - HQ - NSW

  • Senior
  • Full-time
  • Posted 2026-09-22
  • Confirmed live on 25 September 2026

Apply at Careers at Eucalyptus

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets

• Received selective NICE endorsement to provide services to the NHS

• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the role

We're looking for a CRO Manager to own and improve one of the most important journeys at Juniper: how prospective patients move from their first visit to our website through to starting treatment. Juniper has a complex, considered customer journey. Prospective patients need to understand our program, decide whether it's right for them, complete a health assessment and ultimately make a meaningful healthcare decision. You'll combine data, experimentation and a deep understanding of customer behaviour to make that journey simpler, clearer and more effective.

This is a senior, hands-on individual contributor role within our Product Growth team. You'll own conversion across our digital funnel, identify where and why prospective patients drop out, and turn those insights into experiments that materially improve performance. You'll work closely with Design, Copy, Engineering, and Analytics to turn opportunities into shipped experiments. As Juniper expands into new products and patient needs, you'll also help build and optimise the new conversion journeys that support that growth.

What you'll be doing

• Own conversion across the funnel. Take accountability for performance from landing page through to quiz, assessment and order, identifying the biggest conversion leaks and opportunities for improvement.

• Build and run our experimentation roadmap. Translate customer behaviour and funnel data into clear hypotheses, prioritise opportunities based on expected impact, and run a structured experimentation cadence.

• Get close to the data. Diagnose where customers are dropping out, quantify opportunities, and work with Analytics to ensure the right tracking, measurement, and attribution are in place.

• Design rigorous experiments. Own A/B and multivariate testing from hypothesis through to execution, analysis and decision-making.

• Turn experiments into decisions. Clearly articulate what worked, what didn't and why, using results to determine what we ship, iterate or stop.

• Understand the customer behind the numbers. Combine quantitative data with customer insight to understand intent, friction, trust and the reasons people hesitate or abandon their journey.

• Lead conversion-focused creative execution. Partner closely with Copy and Design to turn hypotheses into messaging, UX and customer experiences that improve conversion.

• Partner with Engineering and Product. Take opportunities from diagnosis through to implementation rather than stopping at recommendations.

• Connect acquisition and conversion. Work closely with Growth to ensure the experience customers land on reflects the intent and messaging that brought them there.

• Build new conversion journeys. As Juniper expands its product ecosystem, help create and optimise funnels for new products and patient needs.

• Raise our CRO capability. Establish strong practices around prioritisation, experiment design, measurement and learning so we continuously get better at understanding what drives growth.

About you

We're looking for someone who has genuinely owned conversion problems, not simply supported a CRO program.

You'll need to have:

• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.

• A track record of owning and improving digital conversion funnels, with clear examples of measurable commercial impact.

• Strong hands-on experience designing and running A/B and multivariate experiments.

• Strong analytical instincts. You can interrogate funnel performance, identify drop-offs, size opportunities, and translate data into hypotheses.

• Experience working with Analytics or Data teams to build robust measurement and attribution frameworks.

• Strong customer judgement and an understanding of how UX, messaging, friction and behavioural psychology influence conversion.

• Experience working closely with Design, Copy, Engineering and Product to turn hypotheses int

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