Analytics Manager

Job description

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<p><strong>The Role</strong>: You, the Analytics Manager of our dreams, are the connective tissue between business strategy, customer behavior, experimentation, and measurement. You understand that modern analytics goes far beyond implementation. It requires helping clients navigate increasingly fragmented, AI-influenced customer journeys while building measurement strategies that drive confident decision-making.</p>
<p>This is an Account Manager role at Seer. You are a client-facing practitioner who owns relationships, drives strategy, and delivers results. You are equally comfortable discussing data layers and tag governance as you are facilitating conversations around KPIs, GEO test design, incrementality, and business outcomes.</p>
<p>The work splits roughly 60% traditional analytics and 40% GEO. On the analytics side you will architect measurement solutions, audit and QA implementations, and build frameworks that tie data to business outcomes. On the GEO side you will help clients measure visibility and performance across AI-powered search experiences, design and evaluate Test &amp; Learn programs, and translate emerging signals into strategy. GEO measurement is a young discipline and we are building this capability together. What matters is your curiosity and analytical instincts, not existing GEO credentials.</p>
<p>Across both, you are AI-native. You use AI daily as a working partner, and you build systems, not just deliverables.</p>
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Role Highlights
Traditional Analytics (60%)

• Strategize and architect large-scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics

• Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution

• Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys

• Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs

• Write clear technical documentation for team members, clients, and developers

GEO (40%)

• Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences

• Support Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes

• Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor

• Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven experiences influence awareness, behavior, conversion, and loyalty

• Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys

• Present findings, recommendations, experimentation outcomes, and strategic insights directly to client stakeholders and executive audiences

Essential Skills
• You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement

• You have experience aggregating data and building dashboards in LookerStudio, PowerBI, and Tableau

• You bring a sense of true curiosity to analytics work that drives you to not just report on what happened, but to dig into the why and what’s next

• You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts

• You work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs as a daily working partner

• You are naturally inclined to automate, improve, and simplify wherever possible, and you build prompts, workflows, agents, and repeatable systems that amplify impact

• You take ownership of ambiguous problems, break them into actionable next steps, and bring solutions rather than just questions

• You have strong organizational and project management capabilities and can manage your own workload and deadlines in a tool like Wrike, managing up when you hit blockers or competing priorities

• You communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives

• You have a genuine curiosity about emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement

• You have a strong sense of self, which means you can say no, deliver feedback, and confidently present the value you are driving for clients, even when things get challenging

• You have a passion for mentoring teammates and elevating data literacy and analytics capabilities across teams

Bonus

• You have experience

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