Manager, Paid Social

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3036 - Manager, Paid Social - GCS

Role Summary and Impact

The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Paid Social Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team.

The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this Paid Social portion of the team and will directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key Responsibilities:

Account Managers are expected to work closely with their Account Director and junior members to manage the day-to-day operations of one (or more) client accounts. Account Managers have several key areas of focus, these include:

Campaign Management

• Developing comprehensive paid social media plans and responses to briefs that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.

• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.

• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account to ensure campaigns are set up to defined best practice standards.

• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.

• Working with other team members to produce detailed & accurate campaign performance reports in line with agreed client cadence, often in Microsoft Excel and PowerPoint. Leading client calls to present results, insights and next steps as necessary.

• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.

• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

• Ensure adherence to channel best practices for clients, and contribute to the development of evolving best practice.

Client & Partner Management

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.

• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.

• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

• Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.

• Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.

• Attend regular internal mee

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