Senior Copywriter

Justworks · New York, New York

  • Senior
  • Full-time
  • Posted 2026-11-06
  • Confirmed live on 10 November 2026

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Job description

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You are a conceptual creative who understands that great brand work begins with a great idea and is brought to life through exceptional craft. You excel at turning business objectives, customer insights, and brand strategy into integrated campaign concepts that work across every channel and touchpoint. You are equally comfortable shaping a creative brief alongside Strategy as you are writing a manifesto, a film script, or a single line that defines a campaign.

You are an uncommon combination of big-picture thinker and meticulous writer. You approach every project with 360-degree campaign thinking, building ideas that are flexible enough to live across film, social, digital, out-of-home, web, and live experiences, and focused enough to remain clear and recognizable in each one. Copy is your craft, and you hold it to a high standard.

As Senior Copywriter, you will contribute to anything and everything that represents the Justworks brand. Projects range from brand campaigns and product films to conceptual website copy and fully realized brand experiences. You will lead projects from strategy through final copy, and you will collaborate closely with filmmakers, strategists, designers, animators, and producers to bring your creative vision to life.

Your Success Profile

What You Will Work On

Campaign Concepting & Creative Leadership

• Develop original, integrated campaign concepts that translate brand strategy into distinctive, memorable creative work.

• Lead projects from initial brief through concept development, production, and launch, maintaining the integrity of the idea throughout.

• Create campaign lines, headline systems, and creative platforms that teams across Marketing can build from.

• Present and defend creative work to senior stakeholders, articulating the strategic rationale behind each idea.

Strategy & Creative Development

• Partner with Brand Strategy to sharpen insights, define audiences, and shape creative briefs.

• Explore and develop multiple creative territories, and recommend the strongest direction based on strategy and business objectives.

• Translate Justworks' positioning and brand narrative into creative work that resonates with small and medium-sized business owners.

Copywriting Across Channels

• Write across a broad range of formats, including manifestos, film and video scripts, voiceover, social, digital, out-of-home, website copy, and experiential.

• Produce both long-form and short-form copy with consistent quality, clarity, and voice.

• Write for the ear as well as the page, ensuring copy performs when read aloud, timed to an edit, or animated on screen.

• Uphold and elevate the Justworks brand voice across every piece of work.

Collaboration & Production

• Collaborate with directors, editors, animators, designers, and producers to bring concepts to life across film, motion, and live experiences.

• Write treatments and scripts that inspire production partners and give them a clear creative direction.

• Participate in shoots, edits, and creative reviews to ensure the final work reflects the original idea.

• Partner with Brand Experience, Product Marketing, Growth Marketing, Content, Social, and Communications to extend campaigns across channels.

Creative Innovation

• Explore emerging formats, platforms, and technologies that create new opportunities for brand storytelling.

• Use AI tools to expand creative exploration and accelerate ideation, while applying strong editorial judgment to the final work.

• Bring new ideas and perspectives to the creative team, raising the bar for conceptual and written craft.

How You Will Do Your Work

As a Senior Copywriter, your success is measured by the strength of your ideas, the quality of your craft, and your ability to lead creative work from concept to completion. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Conceptual thinking – develops original ideas that are rooted in strategy and built to work across channels

• Craft excellence – writes with precision, clarity, and a distinctive voice across

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