SEO Marketing Associate

FanDuel · New York City

  • Junior
  • Full-time
  • Posted 2026-11-06
  • Confirmed live on 10 November 2026

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Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel’s sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports

• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities

• Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication

• Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals

• Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.)

• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides

• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions

• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities

• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations

• Stay on top of search, & AI algorithm updates and evolving platform behavior

• Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products

THE STATS
What we’re looking for in our teammate

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations

• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene

• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them

• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content

• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console

• Strong written and verbal communication skills, particularly in cross-functional or editorial environments

• Strong organizational and project management skills

• Ability to synthesize SEO, GEO, & AEO insights into actionable strategies

• Passion for digital media, sports, iGaming, and prediction markets

Preferred Qualifications

• Experience in fast-paced editorial, newsroom, or sports media environments

• Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic

• Experience with app store analytics tools or running ASO experiments on app store listings

• Knowledge of HTML, CSS, JavaScript, and structured data markup (Schema.org, JSON-LD)

• Understanding of conversion rate optimization and A/B testing frameworks

• Familiarity with Jira, Trello, Asana, or other project management tools

• Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.), or prediction market products, or experience in the sports/gaming industry

• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network a

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