Senior Product Marketing Manager

Tulip Interfaces · Somerville, MA

  • Senior
  • Full-time
  • $122,000 – $162,000
  • Posted 2026-10-30
  • Confirmed live on 10 November 2026

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Job description

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, Israel and Japan. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

About You:

• You are a storyteller first. You can demo the product and tell the story of what it changes for a customer as well as anyone in the company, and you know that sharp positioning is about the outcome, not the feature.

• You understand manufacturing or another regulated industry, or you have proven you can learn one by going to the people who do the work: customer conversations, site visits, win and loss reviews, customer advisory boards.

• You think and write with precision and specificity, and you are accountable commercially. You can point to a win rate or a campaign result that moved because of a positioning call you made.

• AI is already part of how you work, and you know it is a starting point for customer insight, not a substitute for talking to customers, sales and the customer team.

What skills do I need?

• 5-7+ years of product marketing experience, or equivalent experience in product, operations or customer-facing roles where you translated a complex B2B product into outcomes buyers cared about. Wherever you’ve worked, you should be able to show how you shaped how a product was positioned, sold and understood in the market

• Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site visits, win and loss reviews, customer advisory boards and synthesis of sales call recordings. Experience working directly in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases, is a major plus

• The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win rates, adoption or how the field sells

• Experience in driving adoption of new tools or processes with frontline workers, such as operators. You understand why a good product still fails on the floor, and can turn that understanding into messaging and proof points, is a major plus

• Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the strategy you recommend

• Startup or scale up experience is a plus

• Bachelor's degree in Marketing, Business, Communications or equivalent working experience

Key Responsibilities:

• Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments

• Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning

• Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them

• Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve

• Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product

• Use market, competitive and customer signal to form a point of view on where Tulip wins, and bring it into product and go to market decisions

Key Collaborators:

• Product Marketing, Product Management and Customer Success

• Sales, Solutions Engineering and the customer teams

• Revenue Marketing and the industry marketers; marketing leadership

Working At Tulip

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