Associate Social & Web Manager (12-month Fixed Term Contract)

Nex · Japan

  • Junior
  • Full-time
  • Posted 2026-10-23
  • Confirmed live on 29 October 2026

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Job description

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Nex employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.

Important Notice: ⚠️ To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.

Location: Japan
Type: 12-month fixed-term contract (renewable), with possibility of conversion to full-time permanent role

The Role

This contract role owns Nex's social media and web content. On social, you'll plan content, manage external agencies, and act as the frontline voice of the brand, engaging parents every day and growing our community for the Japanese market. On web, you'll localize our blog into Japanese and keep site information up to date for the Japanese market, and eventually Korean market as well. During game launches, IP partnerships and brand collaborations, you'll balance product education, partner messaging and brand voice to keep the experience clear and cohesive.

This is a foundational hire as Nex brings social in-house. You'll help shape how we engage families, support our biggest launches, and build an audience that grows with us. There is room for the role to evolve as the team scales.

What You Will Do

Social Media (TikTok / X / Instagram / Facebook/ YouTube and more)

• Content Planning & Agency Management

• Build the content strategy and monthly calendar for each channel, and manage scheduling and publishing

• Develop platform-specific ideas (short-form video, long-form video, posts, threads) and review content before it goes live

• Manage creative and social agencies: write briefs, run timelines, review and approve deliverables, and manage estimates and budgets

• Identify timely cultural moments and trend opportunities

• Social Engagement Across All Channels

• Monitor conversations daily across Instagram, TikTok, Facebook, Threads, YouTube, X, and emerging platforms, and respond to comments and DMs in a relatable, social-first, on-brand voice

• Escalate customer service and product issues to CX

• Spot brand love moments and amplify them naturally

• Support inbound message spikes during launches, holidays, shipping delays and other high-volume moments

• Lead first response during negative spikes and escalate internally

• Engagement Execution & Optimization

• Partner with the Social Lead to grow replies, saves, shares and positive sentiment

• Support social listening and surface actionable insights to the team

• Analyze channel performance and deliver monthly reports with recommendations

• UGC Curation & Community-to-Content Bridge

• Identify and curate high-quality UGC across channels, and brief UGC needs for campaigns

• Work with the brand community team to source customer stories, and connect social strategy with our Facebook and Circle communities

• Launches, Partnerships & Cross-Functional Collaboration

• Balance product education, partner messaging and brand voice across game launches, IP partnerships and brand collaborations

• Partner with brand marketing, paid, publishing and community teams

Web (Blog & Site Content)

• Run regular audits of product information, pricing and FAQs on the site, and request updates to keep them current

• Submit update requests to the web team and engineers, and track them through to release

• Localize English blog posts into Japanese: manage translation and localization timelines and quality, and manage translators or vendors as needed

• Adapt messaging and examples for the Japanese market, a

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