Site Content Associate

Reformation · Culver City, CA

  • Junior
  • Full-time
  • $60,000 – $70,000
  • Posted 2026-10-12
  • Confirmed live on 13 October 2026

Apply at Reformation

Job description

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Culver City, CA / 4 days per week in office

Site Content Associate

Reformation is looking for a Site Content Associate on the Ecommerce Strategy & Operations team to create a strong user experience on Reformation.com by executing site content updates including homepage, creative landing pages, navigation and on-site search, monitoring performance, and optimizing the user journey across our entire site. The ideal candidate is highly cross-functional, creative, and comfortable using data to set strategy and optimize performance.

What You’ll Do:

• Create a strong user experience on thereformation.com by executing homepage updates, monitoring performance and optimizing content

• Seamlessly execute updates to homepage and global top header banner in collaboration with the Creative and Creative Merchandising teams

• Report on homepage performance and suggest improvements

• Create localized content for international regions and segmented content for various customer groups as needed

• Create creative landing pages with inputs from the Creative and Creative Merchandising teams to develop compelling digital storytelling of the brand and increase customer engagement

• Partner with the Creative team to build creative landing pages for special projects, collabs, big launches etc.

• Update curated collection pages and category shops

• Analyze the performance of landing pages and share results with cross-functional teams to increase engagement

• On-site search optimization

• Report on on-site search performance weekly and share trends and findings with cross-functional partners

• Optimize results and sorting for top searched terms and null search results

• Optimize on-page elements (H1, meta, page titles, etc.) for rankings

• Perform testing of new search tools

• Report on navigation performance and suggest strategies to help customers with product discovery

• Own updates to top nav and sub nav based on user search, purchase trends, and seasonal shifts

• Maintain reporting and synthesize insights on navigation click analysis with recommended changes

• Own updates to other areas of site content, including:

• Header banners, USPs (PDP, footer, cart), size guides

• Store pages

• Sustainability pages

• Seamlessly execute seasonal sales, special projects / collab launches, vintage launches, and seasonal refreshes of the site

• Support site merchandising

• Collaborate with the Digital Product and Tech teams to develop and test new features and capabilities

What You’ll Need:

• BA/BS degree required in business, economics, marketing, or a related field

• 2-4 years of relevant experience

• Experience with Ecommerce platforms or CMS platforms

• Experience with Salesforce Commerce Cloud is a plus

• A strong attention to detail

• Entrepreneurial, creative and scrappy mindset

• Strong analytical skills and comfort with reporting; ability to turn data into actionable insights

• Excellent cross-functional communicator - proven ability to manage timelines and work cross-functionally across creative, tech, and merchandising teams

Who You Are:

• You have an eye for detail, and you are known to execute, analyze, refine and repeat

• You love being hands-on and solving problems - you don’t see this as a task; it’s a passion

• You thrive in a fast-paced, results-oriented environment

• You have strong organization and communication skills

• You own your work, take initiative, and have the ability to prioritize multiple projects

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $60,000 - $70,000 + 5% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at Reformation

All open software jobs