Product Principal

PMG · Dallas, TX / New York, NY

  • Senior
  • Full-time
  • Posted 2026-10-09
  • Confirmed live on 29 October 2026

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Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You’ll Be Working With

At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Principal at PMG, you will develop the vision, strategy, and roadmap for your assigned products on our marketing intelligence platform, Alli. In this role, you will manage tradeoffs and dependencies with key stakeholders and execute on deliverables.

Working closely with the Design, Engineering, and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for your assigned product area. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients.

If you’re passionate about building data-driven products that solve complex marketing challenges, this is your opportunity to lead innovation in the digital marketing space.

What You’ll Be Doing

• Define and drive the future vision for Alli platform features, shaping its evolution to influence the next generation of Alli.

• Lead AI and data science innovation, ensuring the development of cutting-edge tools that elevate creative and media performance at scale.

• Own and execute a multi-year strategic roadmap, identifying opportunities to bridge media, performance, and AI technologies for maximum marketing impact.

• Cultivate and manage high-impact partnerships with top industry players (Google, Amazon, OpenAI) to advance AI-driven capabilities and integrations.

• Collaborate with Amazon, FreeWheel, Yahoo, The Trade Desk, StackAdapt, Cognitiv, and other tech partners to evaluate and stay ahead of their ad tech roadmaps.

• Scale Alli features across global teams, ensuring insights, automation, and production capabilities are optimized for efficiency and innovation.

• Serve as a thought leader and key influencer in executive decision-making, aligning product strategy with broader company objectives and long-term growth plans.

• Drive end-to-end execution across multiple product lines, from ideation to launch and continuous iteration.

• Lead strategic cross-functional initiatives, ensuring seamless collaboration between engineering, media, and creative teams while optimizing workflows and execution.

• Champion a data-first product strategy, leveraging advanced analytics, experimentation, and AI-driven insights to refine and scale Alli solutions.

• Set technical direction and architectural strategy, partnering with engineering leadership to ensure product scalability, reliability, and innovation.

• Drive thought leadership in UI/UX design, ensuring best-in-class user experiences that integrate seamlessly into user workflows.

• Advocate for a culture of rapid experimentation, leveraging A/B testing, predictive modeling, and real-time analytics to iterate and optimize performance.

• Develop and lead go-to-market strategies, ensuring adoption, scalability, and measurable impact across both internal teams and external customers.

• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

What You Will Bring

• Bachelor’s Degree or equivalent work experience

• 8+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization

• 6+ years of experience working with customer data, martech data sets, and/or digital advertising platforms

• Strong stakeholder management

• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint

• Passion for understanding users and their behavior

• Prior experience working with LLMs and prompt engineering and/or data science modeling

• Prior experience managing the end to end product lifecycle

• Self-motivated; keen interest in learning new tools and technology

Nice to Have Qualifi

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