Manager, DTC Analytics

Flamingo · New York, NY

  • Senior
  • Full-time
  • $132,000 – $150,000
  • Posted 2026-09-23
  • Confirmed live on 25 September 2026

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Job description

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The Centralized Insights & Analytics (CIA) team is a critical function that drives proactive insights-to-action within the US Personal Care organization. The CIA organization unites capabilities across data science, analytics, insights, and category management into an integrated function to translate insights into action for everyday decisions and more complex business questions, helping shape the future of our business strategy and enabling us to best serve our customers. Capabilities built by this team will meaningfully impact the business through marketing optimization, channel strategy, site optimization, selling stories, thought leadership, innovation, and overall consumer/shopper experience.

About the Role

As the Analytics Manager for DTC, you'll build and drive the reporting and diagnostic analytics that advance our strategy - and turn that analysis into a point of view. You'll design and report on DTC KPIs and analyses spanning the user journey from acquisition through conversion, post-purchase engagement and retention, subscriptions, distribution, and site experimentation. When a stakeholder brings you a question, they should walk away with a recommendation, not just a chart or data point - that means connecting the dots across data sources, business priorities, and customer signal, and knowing which questions are worth chasing and which aren't. We need someone with strong business acumen, excellent storytelling skills, a passion for consumer empathy, a robust technical toolkit, and the confidence to share a strong point of view, even with people more senior than you. You'll work with key decision-makers throughout the DTC organization, and share your insights and recommendations - and defend them - with all levels of the business.

Here's what you'll accomplish:

• Synthesizing data on a regular basis to provide the DTC team with brand-level insights on business health - and a clear recommendation on what to do about it, not just the numbers

• Leverage our BI tool Omni to build, maintain, and own dashboards that empower the business to interpret and act quickly. (e.g., track inventory issues across retailers and build actionable alerting.)

• Become an expert on existing DTC reporting and drive towards improvement

• Plan, design, and implement reports that highlight key performance indicators

• Enhance our A/B testing reporting suite

• Track new feature launches by Product & Engagement teams and build/manage the reporting for how they perform

• Work closely with the teams in our DTC Org to drive value for the business

• Gain a strong understanding of their data problems and use our Analytics toolkit to find a solution (What data do we need, how can we get it, and how can we automate reporting?)

• Driving deep analysis of the whats and whys of key drivers to surface hypotheses for action

• Be a strong, trusted voice and thought leader for the brands you support - bringing a well-reasoned point of view to the table, and comfortable sharing it with stakeholders at all levels

• Enable your stakeholders and leaders to get sharper and smarter on the data, t

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