Staff Marketing Manager

Job description

ABOUT NERDWALLET

At NerdWallet, our mission is to bring clarity to all of life’s financial decisions. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best.

ABOUT THE ROLE

We’re looking for a data-first Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund.

As a lead individual contributor, you’ll own email and push notification strategy and execution for a business vertical or area of customer engagement, from identifying opportunities and launching net-new programs to experimentation, optimization, and scaling. Your goal is to improve customer engagement, retention, and lifetime value (LTV) through data-driven decisions, personalization, and scalable marketing infrastructure. You’ll partner closely with Product, Engineering, Analytics, and Design to turn customer insights into measurable business outcomes.

This role reports to the VP, Customer Growth.

WHERE YOU CAN MAKE AN IMPACT:

- Own email and push notification strategy end-to-end, from planning and execution through experimentation, analysis, optimization, and scaling, and evolve the engagement roadmap as customer insights and business priorities change.

- Design and launch net-new campaigns and automated programs, using segmentation and personalization to improve customer engagement, retention, and LTV.

- Partner with Product, Engineering, Analytics, and Data Science to improve email and push infrastructure, develop predictive models and targeting strategies, and test integrated customer experiences.

- Own performance measurement and ROI across email and push, and build and maintain the reporting frameworks that support continuous optimization.

- Design and run rigorous A/B tests across creative, landing pages, audience targeting, and customer experiences, and use the results to decide what to scale, improve, or discontinue.

- Translate performance, test results, and customer behavior into recommendations that influence marketing strategy, product decisions, and business priorities, and communicate impact and trade-offs to stakeholders and leadership.

- Mentor teammates, constructively challenge existing practices, streamline workflows, and flag operational risks early with proposed solutions.

YOUR EXPERIENCE:

- 7+ years of professional experience working with data and cross-functional stakeholders in marketing or a related function.

- Strong analytical skills: you’re comfortable pulling insights from data to guide strategy and prove impact.

- Hands-on experience with a customer engagement platform such as Braze, Iterable, or Salesforce Marketing Cloud.

- Experience managing budgets and reporting performance against KPIs.

- Strong cross-functional collaboration skills, with the ability to influence decisions and drive outcomes without direct authority.

- An owner mentality with a bias for action: you flag issues early and bring potential solutions.

- AI literacy, with the ability to use AI and automation tools to build solutions on your own.

- A bachelor’s degree in a technical field (mathematics, economics, engineering, or statistics) or equivalent hands-on professional experience.

BONUS POINTS

- Familiarity with SQL and/or HTML.

- Experience in fintech, consumer finance, or another regulated industry.

WHERE:

- This role will be remote (based in the U.S.).

- We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

WHAT WE OFFER:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

- Industry-leading medical, dental, and vision health care plans for employees and their dependents

- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown

- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

- Mental health support

- Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests

- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)

- Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Have Some Fun! (Nerds are fun, too)

- Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

- Hackathons and team events across all teams and departments

- Company-wide events like NerdLove (employee appreciation) and our annual Charity

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practice it here, with a coach, in Java or Python.

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