Content Manager, Reverse Mortgage

EQ Bank · Toronto

  • Senior
  • Full-time
  • Posted 2026-09-23
  • Confirmed live on 25 September 2026

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Job description

Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. 

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving?  The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. 

We can’t wait to get to know you! 

The Work
The Content Manager, Reverse Mortgage is responsible for building and managing an always-on content engine that helps EQ Bank grow its reverse mortgage business across both the broker and direct-to-consumer channels. The role combines strategy, editorial leadership and hands-on execution to create a consistent flow of clear, credible and useful content across written, digital and traditional formats. 
This role owns content planning across the full reverse mortgage decision system: homeowners, mortgage brokers and key influencers, particularly adult children. Grounded in the reverse mortgage growth strategy, the Content Manager will translate complex product information into audience- and stage-specific content that builds permission for homeowners, reassurance for families and confidence for brokers. A central focus is the direct-to-consumer funnel, with content intentionally designed to move prospects from awareness and education through consideration, nurture, application and advocacy. 

The Core Responsibilities
Content Strategy, Planning and Calendar Management

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Develop and maintain an integrated reverse mortgage content strategy across broker and direct-to-consumer channels, aligned with business priorities, brand positioning, product strategy and the customer journey.

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Own the annual and rolling content calendar, mapping themes, audiences, funnel stages, formats, channels, business milestones and approval timelines to ensure a consistent and sustainable publishing cadence.

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Build distinct but connected content plans for homeowners, brokers and influencers—primarily adult children—reflecting each audience’s information needs, trust barriers and role in the decision process.

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Translate product positioning into practical editorial priorities that help audiences understand home equity as value already earned, address product misconceptions and build trust through clarity, transparency and proof.

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Balance content breadth and depth by maintaining always-on foundational education while developing timely campaign, product, promotional, thought-leadership and conversion content.

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Partner with Marketing, Sales, Direct-to-Consumer, Product, Digital, Creative, Media, Public Relations, Legal and Compliance teams to prioritize requirements and deliver content on time.

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Maintain a content inventory and governance process that identifies gaps, duplication, outdated assets, refresh requirements, translation needs and opportunities to repurpose high-performing content.

Content Development and Editorial Leadership

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Act as lead writer, editor and content producer for reverse mortgage communications, creating high-quality content in a clear, human and trustworthy voice.

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Create and manage content across a broad mix of formats, including website and landing-page copy, articles, search content, email and nurture sequences, newsletters, social media posts, short- and long-form video scripts, webinars, presentations, FAQs, guides, infographics and interactive tools.

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Develop traditional marketing and sales-enablement materials such as brochures, feature sheets, one-pagers, product and process guides, case studies, comparison tools, conversation guides, objection-handling resources, event materials and broker-ready content packages.

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Create scenario-based and proof-led content that explains ownership, rates, interest accumulation, repayment, safeguards, qualification, fees, remaining equity and alternatives in plain language.

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Develop family-ready content that helps adult children research, compare, validate and discuss the product with confidence, including conversation guides, estate and inheritance explainers, family FAQs and meeting follow-up materials.

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Equip brokers with practical, compliant tools that make reverse mortgages easier to identify, explain, compare and recommend, and ensure the message travels accurately from the broker conversation to the broader family decision circle.

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Interview customers, brokers, sales leaders and subject-matter experts to create authentic stories, testimonials, expert perspectives and case studies that transfer trust.

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Apply strong editorial, accessibility, search optimization and

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