Manager, DTC Analytics

Mammoth Brands · New York, NY

  • Senior
  • Full-time
  • $132,000 – $150,000
  • Posted 2026-09-23
  • Confirmed live on 25 September 2026

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Job description

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The Centralized Insights & Analytics (CIA) team is a critical function that drives proactive insights-to-action within the US Personal Care organization. The CIA organization unites capabilities across data science, analytics, insights, and category management into an integrated function to translate insights into action for everyday decisions and more complex business questions, helping shape the future of our business strategy and enabling us to best serve our customers. Capabilities built by this team will meaningfully impact the business through marketing optimization, channel strategy, site optimization, selling stories, thought leadership, innovation, and overall consumer/shopper experience.

About the Role

As the Analytics Manager for DTC, you'll build and drive the reporting and diagnostic analytics that advance our strategy - and turn that analysis into a point of view. You'll design and report on DTC KPIs and analyses spanning the user journey from acquisition through conversion, post-purchase engagement and retention, subscriptions, distribution, and site experimentation. When a stakeholder brings you a question, they should walk away with a recommendation, not just a chart or data point - that means connecting the dots across data sources, business priorities, and customer signal, and knowing which questions are worth chasing and which aren't. We need someone with strong business acumen, excellent storytelling skills, a passion for consumer empathy, a robust technical toolkit, and the confidence to share a strong point of view, even with people more senior than you. You'll work with key decision-makers throughout the DTC organization, and share your insights and recommendations - and defend them - with all levels of the business.

Here's what you'll accomplish:

• Synthesizing data on a regular basis to provide the DTC team with brand-level insights on business health - and a clear recommendation on what to do about it, not just the numbers

• Leverage our BI tool Omni to build, maintain, and own dashboards that empower the business to interpret and act quickly. (e.g., track inventory issues across retailers and build actionable alerting.)

• Become an expert on existing DTC reporting and drive towards improvement

• Plan, design, and implement reports that highlight key performance indicators

• Enhance our A/B testing reporting suite

• Track new feature launches by Product & Engagement teams and build/manage the reporting for how they perform

• Work closely with the teams in our DTC Org to drive value for the business

• Gain a strong understanding of their data problems and use our Analytics toolkit to find a solution (What data do we need, how can we get it, and how can we automate reporting?)

• Driving deep analysis of the whats and whys of key drivers to surface hypotheses for action

• Be a strong, trusted voice and thought leader for the brands you support - bringing a well-reasoned point of view to the table, and comfortable sharing it with stakeholders at all levels

• Enable your stakeholders and leaders to get sharper and smarter on the data, t

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