Sales Director, CRM Solutions

ServiceNow · Stockholm, , Sweden

  • Senior
  • Full-time
  • Posted 2026-09-07
  • Confirmed live on 25 September 2026

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Job description

Job Description
The Director, CRM Sales is responsible for leading a rapid expansion of ServiceNow’s CRM focused product lines in the Central region. This will be achieved through building, leading, mentoring, coaching and developing the team of Sales Executives across ServiceNow’s evolving product portfolio. As a Director, CRM Sales you will lead transformational shifts to create business value for our customers. The ideal candidate must have deep experience in SaaS sales and motivation to build a team to drive revenues and rapidly gain customers within new markets.
What you get to do in this role:

• Lead a team of CRM Account Executives to drive rapid new business sales growth in the EMEA North region

• Build and drive sales strategy in conjunction with Field Sales and Pre-Sales Leadership, Professional Services, Marketing, Alliances & Channels and Sales Operations teams to effectively Go-To-Market including understanding the competitive landscape, presence and strength within the region

• Act as the central conduit to Global Business Unit Sales Leadership teams and Field Sales Leadership

• Actively engage in territory planning, relationship development and opportunity development and driving revenue by assisting Sales Directors, and Field Sales Teams in closing opportunities

• Recruit, coach and mentor team members to drive excellence

• Development of territories and quota for the sales team and effectively communicate to set performance expectations within the team

• Manage and report accurate forecast and pipeline to the business, both locally, within EMEA and with Global business units

• Achievement of annual sales goals on a quarterly and annual basis is required

• Build effective working relationships with Solution Consulting, Product Development, Customer Outcomes, Partner, Marketing and the ServiceNow executive team

Qualifications
In order to be successful in this role, we need someone who has:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

• Extensive track record of new business sales success of CRM Solutions including presentation and negotiation skills within industry and at C-Level

• CRM SaaS experience essential, experience of PaaS even better

• Deep and broad experience (4+ years) as a sales leader with prior success as an CRM Sales executive experience

• Prior experience in both direct sales and sales overlay capacities

• Strong collaborator across the disciplines mentioned above

• Strong success in recruiting, coaching and managing an exceptional sales team

• Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.

• Experienced in planning and organization

• Experienced in public speaking and comfortable presenting to large audiences with credibility

• Track record in using social media to enhance the ServiceNow brand message

• Experienced in driving sales process and drive effective working relationships with Sales Operations

• Experience in one or many of the Product Portfolio outlined preferred but not essential

• Ability to build long term strategic and senior level relationships

• Ability to adapt and work effectively within a rapidly changing and growing environment

• Strong business and financial acumen

• Fluency in English and one of the regional languages, regional travel required

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities

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