Sports Marketing Manager

Red Bull · Mexico City, CDMX, Mexico

  • Senior
  • Full-time
  • Posted 2026-09-10
  • Confirmed live on 25 September 2026

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Job description

Job Description
SPORTS STRATEGY & NATIONAL PROGRAMME

• Design, develop and lead an innovative national sports and event programme, inventing and executing new event and athlete projects that are highly relevant for Mexican consumers, offer personal experiences to participants and spectators, and create unique content.

• Translate global sports strategy into a focused national plan, prioritising the platforms with the clearest impact on brand relevance and business growth.

• Maximise Red Bull's global athlete and event portfolio, bringing international athletes and platforms into locally relevant 360° plans and sending Mexican talent to global Red Bull activities.

• Own the department budget with full transparency — forecasting, allocation and ROI — and deliver against annual business plan figures.

• Run the sports department to high Red Bull standards in professionalism, cleverness, efficiency, legal, sales orientation and creativity.

COLLABORATION & DISCOVERY

• Own the end-to-end connection between athletes and events in México, acting as a single point of integration across Athlete Marketing and Event Marketing rather than coordinating separate functions.

• Lead cross-functional collaboration with Sales, Trade, Field Marketing, Media Network, Communications and Partnerships to ensure strategic planning, flawless execution and measurable business impact.

• Ensure every athlete moment and event delivers value beyond the day itself, in visibility, content and consumer connection.

• Maintain a strong understanding of Mexican sports communities, consumer trends and emerging scenes to uncover new athletes, partnerships and growth platforms ahead of competition.

• Serve as a strategic thought partner across the organization, translating athletes, events and content into fewer, bigger, better-executed experiences.

ATHLETES & INFLUENCERS

• Immerse yourself in Mexico's sports scenes and communities, staying one step ahead of emerging talent, trends and cultural movements.

• Discover, sign and grow a winning national athlete portfolio anchored in Red Bull's Core Sports, backing athletes with real cultural credibility and genuine pull with consumers.

• Service athletes with the best individual package — performance, marketing and communication — and continuously optimise those partnerships.

• Make the can impossible to miss across athlete and influencer content, and bridge athletes into creator, streamer and gaming ecosystems to reach beyond core sports audiences.

• Open pathways for the next generation of Mexican talent, spotting them early and building clear routes to grow inside Red Bull's athlete ecosystem.

• Own the definitive view of the Mexican sports landscape — athletes, teams, events, white spaces and cultural shifts — and turn it into sharper talent decisions.

• Turn athlete wins into cultural moments and set the bar for execution, delivering impact felt by the athlete and proven for the brand.

GAMING

• Grow Red Bull's presence and relevance in gaming, one of the most important territories to connect with young consumers in México.

• Establish Red Bull as a credible and functional beverage across the national gaming landscape — third-party events, opinion leaders, industry, agencies, media, federations and authorities — driving daily usage and sales on a broad scale.

• Build a portfolio of gamers, streamers and creators with real community pull, and integrate them with athletes, events and content.

• Bring global gaming platforms and partnerships to life locally, and create proprietary gaming moments that connect online communities to physical experiences.

• Ensure consistent can and product visibility across gaming content, streams and events, and amplify the best-performing content to scale reach.

PARTNERSHIPS

• Build and nurture Red Bull's network across Mexico's sports, culture and business ecosystems, so the brand has a seat at the table before opportunities go to market.

• Identify and engage the most fitting sports organizations — teams, leagues and federations — to expand Red Bull's presence and reach new communities.

• Lead partnership negotiations and guide the team towards strategic and authentic partnerships aligned with Red Bull's brand guidelines.

• Drive the marketing activities that bring these partnerships to life, sharing Red Bull brand values and product knowledge with partners and building strong relationships with their key stakeholders.

• Establish Red Bull as a functional and innovative brand within team sports by engaging athletes, trainers, opinion leaders, club partners, communities, agencies and media.

• Bring the right partners in: pursue partnerships that unlock real access — content, athletes, audiences and consumption environments — over passive exposure.

• Attract external brands, media partners and sponsors into Red Bull platforms, athletes and events, bringing in co-investment and shared budgets that extend what

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