Red Bull Graduate Program - Brand Marketing

Red Bull · Cairo, Cairo Governorate, Egypt

  • New grad
  • Internship
  • Posted 2026-09-22
  • Confirmed live on 25 September 2026

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Job description

Job Description
OCCASION CAMPAIGN EXECUTION

• Support the execution of 7 Micro Occasion Campaigns across priority regions.

• Manage and coordinate micro-campaigns addressing relevant local consumer occasions and emerging opportunities.

• Translate approved campaign plans and briefs into clear executional plans and timelines.

• Coordinate campaign deliverables across relevant internal teams and external partners.

• Follow up on deadlines, approvals, assets and dependencies to ensure timely delivery.

• Support the implementation of campaigns across relevant consumer touchpoints.

• Ensure campaigns and micro-campaigns are executed according to the approved strategy and brief.

• Manage multiple initiatives simultaneously and ensure deadlines are met.

• Support post-campaign reporting and consolidation of executional learnings.

ALWAYS-ON & AD-HOC OCCASION MARKETING

• Support the day-to-day execution of the Always-On Occasion Marketing calendar.

• Coordinate planned occasion activities and ensure all required deliverables are prepared and delivered on time.

• Coordinate and execute ad-hoc occasion requests from cross-functional teams, including Marketing, Sales, Trade Marketing, Sports, Culture and Student & Field Marketing.

• Translate approved requests into clear briefs, timelines and action plans.

• Coordinate with relevant stakeholders and agencies to deliver requested materials and activations.

• Maintain trackers, timelines and execution plans across Always-On and ad-hoc initiatives.

• Follow up on deliverables, approvals and dependencies to ensure timely execution.

• Ensure Always-On and ad-hoc initiatives are aligned with the agreed Occasion Strategy and Red Bull brand guidelines.

• Effectively prioritize multiple requests and communicate timeline or executional challenges to the Brand Marketing Manager.

• Support the development and adaptation of executional tools required for different occasions.

REGIONAL & SEASONAL ACTIVATION EXECUTION

• Support the execution of regional and seasonal activations in key travel destinations during peak periods.

• Coordinate with Field Activation and relevant internal teams on execution requirements.

• Support the preparation and delivery of activation materials and tools.

• Follow up on logistical and executional requirements to ensure smooth implementation.

• Support on-ground execution where required.

• Document activation outputs and learnings for future planning.

CREATIVE & ASSET EXECUTION

• Coordinate the development of creative and communication assets based on approved briefs.

• Follow up with creative and production agencies on timelines and deliverables.

• Coordinate internal feedback and approvals.

• Ensure final assets are delivered in the correct formats and within agreed timelines.

• Support the adaptation of existing Red Bull assets for regional occasion needs.

• Ensure all materials follow approved Red Bull brand guidelines and Corporate Identity.

CROSS-FUNCTIONAL COORDINATION

• Act as a key executional contact for Micro Occasion Marketing initiatives.

• Coordinate with Brand Marketing, Advertising, Trade Marketing, Sales, Sports, Culture, Student & Field Marketing and other relevant teams.

• Maintain clear communication on project status, timelines, deliverables and dependencies.

• Coordinate multiple stakeholders to ensure smooth and timely execution.

• Escalate challenges, delays or conflicting priorities to the Brand Marketing Manager.

TRADE MARKETING & POS EXECUTION

• Support the implementation of approved occasion initiatives across relevant POS touchpoints.

• Coordinate with Trade Marketing and Sales on occasion-related execution requirements.

• Support the adaptation and delivery of occasion marketing materials for commercial environments.

• Follow up on execution to ensure materials are implemented according to the approved plan.

PERFORMANCE & REPORTING

• Maintain trackers for Regional Occasion Campaigns, micro-campaigns, Always-On initiatives and ad-hoc requests.

• Track project timelines, deliverables and execution status.

• Support the collection of campaign and activation results.

• Assist with post-campaign evaluations and reporting.

• Consolidate executional learnings and feedback for the Brand Marketing Manager.

Qualifications
• University degree or recent graduate in Marketing, Business, Communications or a related field.

• 0–2 years of experience in Marketing, Brand Management, Communications or a related field; internship experience is an advantage.

• Strong interest in marketing, brands and consumer-facing initiatives.

• Strong organizational and project coordination skills.

• Ability to manage multiple projects, requests and deadlines simultaneously.

• Strong attention to detail and commitment to high-quality execution.

• Strong communication and stakeholder coordination skills.

• Ability to work effectively in a fast-paced and cross-functional environment.

• Proactive a

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