Senior Manager, Athlete Marketing

Red Bull · Toronto, ON, Canada

  • Senior
  • Full-time
  • Posted 2026-09-22
  • Confirmed live on 25 September 2026

Apply at Red Bull

Job description

Job Description
STRATEGY

• Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs.

• Design national efficiencies for executions, marketing, activations, and guide the annual business plan.

• Drive the team to create innovative athlete marketing and media opportunities.

• Lead concept creation for projects, marketing tactics, and content from ideation to implementation.

• Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams.

• Increase Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle.

• Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image.

• Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull’s sports presence.

• Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.

• Leverage Red Bull’s global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage.

• Explore athlete-relevant opportunities to drive brand growth and visibility.

• Consider media rights, social media, and 'name, image, and likeness' in athlete contracts and goals.

MANAGEMENT

• Manage and diversify the national athlete portfolio, ensuring top talent selection.

• Lead negotiations with athlete representation, creative, and marketing agencies.

• Provide tailored support, including marketing tools, salary, bonuses, communications, and performance guidance.

• Organize and deliver up-to-date athlete branding guidelines, ensuring efficient material storage and logistics.

• Set athlete targets and manage athlete communications via Red Bull Sportsnet.

• Coordinate business support for top athlete projects, offering country-specific insights.

• Own budget and brand appearance for national athlete activities, adhering to international guidelines.

• Ensure the Athlete Marketing team manages athlete relationships and partnerships.

• Oversee the RBCA athlete roster, improving performance tracking and portfolio balance with HQ.

• Deploy national athlete strategies in-store, collaborating with Sales and Brand teams.

• Include Creators in athlete activities to broaden reach among Canadian consumers.

• Ensure athletes communicate product efficacy during key fitness and lifestyle events.

• Collaborate with internal partners to create engagement metrics for athlete brand image.

• Utilize third-party relationships to communicate product efficacy through athletes.

EXECUTION

• Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions.

• Partner with the Media Network to maximize exposure and reach.

• Hire, manage, and lead teams and agencies for athlete project execution.

• Procure strategic partnerships to offset project costs and add brand value.

• Develop distribution strategies with the Media Network, teams, leagues, and sports organizations.

• Collaborate with Communications, Programming, and Media House to create credible content for priority athletes.

• Coordinate support for top-performing athletes and partnerships to deliver the brand vision.

• Enhance contribution to Brand, Sales, MN, and Field teams, ensuring effective deployment of athlete assets.

• Create streamlined tools for athlete marketing training, tracking, evaluation, reporting, and archiving.

LEADERSHIP

• Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable.

• Lead and support the team with project kickoffs, leveraging current project management principles.

• Align activities with broader business needs through cross-departmental collaboration.

• Share best practices and lessons learned nationally and globally with sports, regions, and marketing teams.

• Set standards for reporting, target setting, brand messaging, evaluation, and ROI for Red Bull and partnerships.

• Provide best-in-class tools and support for athlete marketing and management.

• Deliver feedback on project highlights and ideas, including evaluation standards.

• Optimize budgets by challenging expenditures against ROI.

• Coach team members to develop comprehensive marketing, communication, and performance plans for each athlete asset.

PARTNERSHIP

• Identify and engage with the most fitting sports organizations to expand Red Bull's presence into regional markets.

• Lead partnership negotiations and guide the team towards strategic and authentic partnerships aligned with Red Bull's brand guidelines.

• Drive all marketing activities related to teams, leagues, and federations, sharing Red Bull brand values and product knowledge with partners. Foster relationships with key stakeholders within these organizations.

• Establish Red

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at Red Bull

All open software jobs