Marketing Performance & Investment Manager

Primark · Reading, , United Kingdom

  • Senior
  • Full-time
  • Posted 2026-09-21
  • Confirmed live on 25 September 2026

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Job description

Job Description
Key responsibilities
Investment Strategy & Planning

• Lead the annual investment planning process for the Customer Marketing portfolio, ensuring investment is aligned to strategic, commercial and customer priorities set by the Global Marketing strategy

• Translate business and marketing plans into clear investment requirements, identifying opportunities, trade-offs and areas requiring greater focus.

• Partner with senior Customer, Digital, Brand, Commercial and Finance stakeholders to shape investment decisions and ensure investment is placed where they can create the greatest value.

• Own the investment forecasting and reforecasting cycle, providing clear visibility of future commitments, risks, opportunities and investment requirements.

• Establish robust approaches to investment prioritisation across activities, markets, channels and business priorities.

• Challenge budget assumptions and investment requests, ensuring they are supported by a clear commercial rationale and expected outcome.
Performance & Commercial Insight

• Develop a clear view of marketing investment performance, connecting spend and resources to customer, commercial and operational outcomes.

• Translate complex financial and performance data into clear recommendations for senior stakeholders.

• Partner with Finance and marketing teams to strengthen understanding of marketing effectiveness and return on investment.

• Lead regular investment and performance reviews with key stakeholders, ensuring insight translates into action.
Optimisation & Value Creation

• Continuously challenge how Customer Marketing investment is deployed, identifying opportunities to improve effectiveness, efficiency and value.

• Partner with the Trade Planning and Marketing Operations teams to ensure investment decisions are connected to planning, capacity and delivery requirements.

• Ensure learnings from investment and performance analysis are embedded into future planning and ways of working.
Financial Governance & Control

• Maintain strong financial governance across the Customer Marketing investment portfolio, ensuring appropriate controls, accountability and visibility.

• Partner closely with Finance to ensure accurate reporting, forecasting and compliance with financial policies and processes.

• Provide oversight of budget performance, commitments and financial risks, escalating issues early and recommending appropriate action.

• Ensure investment decisions are supported by accurate and timely financial information.

• Working with stakeholders to discuss spend, forecasts, reporting and ensure all PO’s are raised as required and supplier set ups managed
Transformation & Continuous Improvement

• Identify opportunities to improve the way investment, performance and financial information is captured, analysed and used across the Customer function.

• Drive greater automation and use of data to improve forecasting, reporting and decision-making.

• Establish consistent approaches and best practice across global teams while allowing flexibility where market or business requirements differ.
Leadership & Stakeholder Partnership

• Act as a trusted commercial and financial partner to senior Customer Marketing and Digital leaders.

• Build strong relationships across Finance, Commercial, Digital, Brand, Ecommerce, Procurement and other relevant functions.

• Constructively challenge senior stakeholders, bringing an objective financial and commercial perspective to decision-making.

• Lead and develop the Investment, Performance & Optimisation capability, creating a culture of accountability, insight and continuous improvement.

• Work closely with the wider Trade Planning & Operations team to create an integrated approach to planning, investment, performance and delivery.

Qualifications
• 10+ years experience managing significant budget amounts in a global retailer or similar.

• Demonstrate strong commercial judgement and financial expertise, with the ability to connect investment decisions to wider business performance.

• Have experience operating in a complex, fast-paced organisation, preferably within retail, FMCG or another consumer-focused environment.

• Be able to move comfortably between strategic thinking and practical execution, turning insight into measurable action.

• Be confident challenging senior stakeholders and influencing decisions through evidence and commercial rationale.

• Have marketing or customer experience knowledge as an advantage, but deep marketing expertise is not essential.

• Manage the cost team, which includes a direct report in Dublin.

• Significant experience in financial management, commercial planning, investment management, business performance or a related discipline within a complex global organisation.

• Strong understanding of investment prioritisation, forecasting, financial modelling and performance management.

• Strategic thinker who is comfortable operating with ambiguity and sha

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