Vice President - Corporate Communications

Freshworks · San Mateo, CA, United States

  • Senior
  • Full-time
  • $290,000 – $360,000
  • Posted 2026-08-26
  • Confirmed live on 25 September 2026

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Job description

Job Description
We're looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks' narrative in the market globally, across every channel, and at every altitude. This is a rare seat: one where you're expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. You'll partner directly with the C-suite, run a high-performing global team, and set the omnichannel communications strategy that fuels our growth among agile enterprises and IT leaders worldwide.
This is not a role for someone who manages from a distance. We want someone who takes big swings to land the Wall Street Journal and knows which Subreddits your buyers actually trust.
What You'll Own:
Communications Strategy & Narrative

• Define and scale the Freshworks corporate narrative across earned media, executive communications, social channels, influencer programming, content, and emerging LLM/AI search surfaces

• Build a clear, differentiated market position that drives Freshworks' perception as the leader in midmarket IT service management and a force multiplier of AI-powered service

• Translate complex product and business stories into sharp, accessible narratives that resonate with IT decision-makers, CX leaders, and enterprise buyers

• Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments
Omnichannel Execution

• Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters, podcasts, and LinkedIn groups

• Build and execute an influencer strategy that extends Freshworks' reach into credible, community-driven channels

• Develop an executive communications engine (including CEO, CPO, CIO, CTO, CMO) that produces consistent, high-quality thought leadership at scale, including social content, bylines, speaking engagements, and earned media moments

• Ensure all executive platforms connect to corporate strategy and reinforce Freshworks' core narrative pillars
AI & Modern Communications

• Bring a forward-looking perspective on how communications is evolving — particularly the growing role of LLMs as a discovery and search layer for B2B buyers

• Build a track record of actively shaping how Freshworks appears in AI-generated responses, summaries, and recommendations (i.e., LLM optimization, not just SEO)

• Champion the use of AI tools and workflows within the comms function to increase speed, quality, and reach of storytelling
Issues Management & Crisis Communications

• Serve as the communications lead on Freshworks' Escalation Response Team, proactively identifying risk, setting strategy, and driving execution on reactive moments

• Monitor global signals (social, press, analyst community) to stay ahead of issues before they escalate
Measurement & Reporting

• Build a sophisticated measurement framework that tracks not just coverage volume, but message pull-through, audience awareness shifts, and contribution to pipeline and LLM influence

• Deliver executive-facing reporting (MBR, QBR) with insights that translate communications activity into business impact

• Use data to make real-time pivots in strategy and resource allocation
Team Leadership & Cross-Functional Alignment

• Lead, develop, and inspire a global team of communications professionals across earned media, executive comms, and social that spans US, APAC, and EMEA

• Partner closely with the VP of Brand, Product Marketing, Demand Generation, Investor Relations, and Legal to ensure narrative consistency and coordinated news moments

• Build strong relationships with the C-suite to earn trust, gain alignment, and move quickly when it matters

Qualifications
Experience

• 15+ years in corporate communications, with 5+ years leading a global function at a B2B technology company

• Deep experience with challenger brands and category-defining moments where you've been part of a communications transformation and can point to the work

• Proven track record managing communications at a publicly traded company or during high-stakes moments (IPO, M&A, earnings, product pivots)
Skills & Perspective

• You’re fluent in omnichannel storytelling. You think naturally across press, social, exec comms, content, and emerging channels, and you know how they reinforce each other

• You are media savvy with real relationships. You know which reporters matter and how to earn coverage that moves the needle, not just fill a clip report.

• You have social channel expertise. You know the difference between a LinkedIn strategy and an X strategy, you're watching TikTok and YouTube with the same attention, and you bring a learning mindset that keeps you ahead of platform shifts.

• You know AI-native communications. You're already actively experimenting with how to influence LLM outputs, and you have a point of view on what

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