Field Marketing Manager - CRM

Zeta Global · London, UK

  • Senior
  • Full-time
  • Posted 2026-09-13
  • Confirmed live on 25 September 2026

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Job description

Zeta is building the UK as a priority growth market and the blueprint for future EMEA expansion.

The Field Marketer, UK will sit at the centre of the UK growth strategy, helping turn commercial priorities into high-quality customer, executive and market activity.

This is a highly visible, hands-on role working directly with the President, UK and partnering closely with Customer Growth, Enterprise Sales, ABM & Customer Marketing and Global Marketing.

The successful candidate will own the execution of Zeta’s UK field marketing programme while also helping coordinate the operating rhythm required to keep priority customer, market and leadership initiatives moving.

We are looking for someone who is exceptionally organised, commercially minded, comfortable around senior executives and customers, and able to move seamlessly between strategic priorities and detailed execution.

The Mandate

Turn UK commercial priorities into exceptional customer and market execution.

Key Responsibilities

Lead UK Field Marketing Execution

• Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects

• Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes

• Coordinate UK customer roadshows across priority strategic accounts

• Partner with the ABM & Customer Marketing to translate account and campaign strategies into field activity

• Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities

• Ensure every field programme has a clear commercial objective, target audience and follow-up plan

• Manage event logistics, venues, suppliers, invitations, attendee experience and execution

Strategic Customer & Executive Engagement

• Coordinate executive customer meetings and roadshows across Zeta’s priority UK accounts

• Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes

• Coordinate participation from senior Zeta executives and specialist teams

• Help create consistently high-quality experiences for senior customers engaging with Zeta

• Track follow-up actions from strategic customer meetings and ensure ownership is clear

• Maintain visibility of upcoming customer milestones, renewals, roadshows and executive engagement opportunities

Support the UK Strategic Account Programme

• Help coordinate the operating cadence around Zeta’s priority UK customers

• Maintain visibility of key account milestones, actions, dependencies and executive engagement

• Ensure relevant teams are aligned ahead of important customer meetings

• Partner with Key Account Directors, Sales, Strategy and Solution Consulting to ensure actions are followed through

• Help connect customer programmes, events and executive engagement back to strategic account plans

• Support the development of customer advocacy, lighthouse stories and reference opportunities

UK Market Development

• Execute Zeta’s UK programme of customer and market-development activity

• Coordinate industry sponsorships, conferences, executive dinners and selected partnerships

• Support programmes designed to strengthen Zeta’s visibility with senior UK enterprise buyers

• Develop strong working relationships with relevant agencies, partners, venues and industry organisations

• Work with ABM & Customer Marketing to ensure field activity supports both:

• Existing-customer retention and expansion

• Selective new-logo pipeline

Commercial Follow-Through

• Ensure field activity translates into clear commercial actions rather than ending at the event

• Coordinate post-event follow-up with sellers and Key Account Directors

• Ensure relevant engagement is captured in Salesforce

• Maintain visibility of opportunities, meetings and actions generated through field activity

• Partner with Marketing Operations on reporting and measurement

• Track programme outcomes and provide clear recommendations on where UK investment should be increased, changed or stopped

UK Leadership & Operating Cadence

• Work closely with the President, UK to help maintain momentum against the highest-priority UK initiatives

• Coordinate key UK leadership meetings, customer reviews and operating cadences

• Prepare agendas, briefing materials and meeting packs for priority customer and internal meetings

• Maintain clear action logs, decisions, owners and timelines

• Follow through with cross-functional teams to ensure agreed actions are completed

• Help identify emerging blockers or dependencies and surface them early

• Coordinate key milestones across Customer Growth, Sales, Marketing, Product and other shared functions

• Support preparation for executive presentations and business reviews

• Help maintain structure and focus across a fast-moving UK growth programme

Executive Coordination

• Coordinate complex customer and leadershi

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