Senior Social Media Manager

VML · Budapest, Hungary

  • Senior
  • Full-time
  • Posted 2026-08-10
  • Confirmed live on 25 September 2026

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Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

The opportunity:

The Senior Social Media Manager is the agency's expert on social media, content distribution and influencer marketing. The role leads complex, multi-channel social programmes for senior clients, mentors Social Media Managers and Junior Social Media Managers, and partners with the Content and Press Lead on social strategy and growth. The Senior Social Media Manager balances creative ambition with measurable, data-driven outcomes.

What you’ll be doing:

• Strategic leadership:

• Lead the planning and delivery of the agency's most complex social media programmes for senior clients

• Develop social strategy, content frameworks and best practices for the agency

• Mentor and develop Social Media Managers and Junior Social Media Managers; share trend knowledge and craft

• Champion continuous innovation in formats, platforms and emerging social technologies

• Senior client partnership:

• Act as senior advisor to clients on social strategy, content distribution and influencer integration

• Lead senior client meetings and presentations; defend creative ideas and platform recommendations

• Translate client business goals into long-term social strategies and measurable outcomes

• Be the guardian and shaper of brand voice, tone and visual identity across all social touchpoints

• Project oversight and quality:

• Manage social and influencer campaigns end-to-end; optimise in flight and produce post-campaign reports

• Quality-assure all major social content produced by the team — written and visual

• Oversee allocation of junior resources to maximise team performance and learning

• Contribute hands-on to content writing, briefing and quality assurance when required

• Commercial and operational ownership:

• Manage scope, estimates, billing and profitability for senior social projects

• Identify and act on opportunities to grow social revenue across the portfolio

• Contribute to new business pitches with the Content and Press Lead

• Using the Timesheet logging system to report worklogs and project status

• Proactively take part and clearly communicate through the full project lifecycles

What we want from you:

• 5+ years of social media experience in an agency or in-house environment, including team mentoring

• Proven track record leading large-scale, strategic social media programmes with measurable business impact

• Deep expertise across all major social platforms, content formats and emerging technologies

• Strong commercial acumen — comfortable with scope, estimates, billing and supplier contracting

• Outstanding writing skills in Hungarian; fluent English — written and spoken

• Strategic thinker who balances creative ambition with data-driven outcomes

• Expert user of social analytics, social listening, scheduling and emerging AI tools

• Strong presentation, negotiation and senior stakeholder management skills

• Meta Blueprint or equivalent platform certifications are highly valued

• University degree, preferably in communication, marketing, media or related field

• To perform his/her job, an employee must have:

• Continuously developing professional/practical and literature knowledge

• Up-to-date knowledge of constantly changing and evolving IT trends and technologies used by the Company

In return, this is what you can expect from us:

• Private health insurance package (for employees working with us for a year and more)

• International and in-house training possibilities

• Education budget to suit your own development

• International projects

• Diverse teams (in 2023 our office has the the 'Most diverse Company' special award in the Loveable Workplace competition)

And there's more:

• Kid and dog friendly office

• Annual team building days and many fun events

• Award-winning and well-equipped office

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcr

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