Senior Project Manager

VML · Detroit, Michigan, United States

  • Senior
  • Full-time
  • Posted 2026-08-09
  • Confirmed live on 25 September 2026

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Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

WHO IS GTB?

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

GTB is in search of a Senior Project Manager-Retail Marketing & Incentives

We are seeking an experienced and highly organized Senior Project Manager to drive operational and commercial excellence across our retail marketing portfolio.

In this role, your primary function will be to lead project management from initial brief through final delivery, ensuring campaigns are executed on time, within scope, and on budget. You will apply your core project management competencies to a dynamic portfolio of initiatives, acting as the operational hub connecting internal marketing teams, agency partners, compliance officers, production vendors, and corporate stakeholders.

The ideal candidate excels at structured project planning, cross functional facilitation, commercial governance, multi channel workflow management, and maintaining rigorous quality control across simultaneous tracks of work.

What you’ll do:

• End to End Project Governance & Lifecycle Management

• Develop, maintain, and enforce master project schedules, milestones, and critical paths for complex retail marketing programs.

• Manage project scope, track deliverables, identify key dependencies, and proactively mitigate risks or bottlenecks to keep launches on schedule.

• Own the project margin by tracking out of scope requests, managing budget burn rates, and enforcing commercial governance.

• Establish centralized status dashboards, project documentation, and reporting cadences to keep senior leadership and cross functional teams informed.

• Cross Functional Facilitation & Stakeholder Coordination

• Serve as the primary operational point of contact across internal brand teams, creative agency partners, third party vendors, and corporate account leads.

• Lead recurring project status meetings, align competing priorities, and foster collaborative communication across all contributing groups.

• Balance team bandwidth and resource allocations across parallel initiatives to maintain high output without sacrificing accuracy.

• Monitor team utilisation and capacity, ensuring junior execution tasks are delegated appropriately to protect senior strategic time.

• Legal, Regulatory & Compliance Routing

• Manage multi tiered compliance and legal review processes across all campaign assets, ensuring disclosures, brand guidelines, and partner requirements are fully satisfied.

• Establish clear approval workflows to track feedback, route revisions efficiently, and secure final sign offs prior to production.

• Production, Logistics & Vendor Oversight

• Oversee timelines for creative execution, digital asset management, and physical print and fulfillment logistics.

• Partner closely with print production vendors and distribution centers to monitor proofing, production schedules, inventory allocations, and delivery tracking.

• Control vendor costs by reviewing estimates against budgets, tracking actuals, and mitigating production overages.

• Enforce strict quality assurance and proofing standards across all printed materials, direct to consumer pieces, and digital deliverables.

Key Business Applications & Workstreams

As Senior Project Manager, you will apply the core responsibilities outlined above across three key pieces of business within our retail marketing portfolio:

• ICI Private Offers (Individual Customer Incentives): Driving project workflows for targeted customer incentive programs across direct mail, email, and digital channels. This includes managing schedules for customer list deployments, creative iterations, and aligning private offer drops with national promotional calendars.

• Ford Credit Bank Integration: Managing collaborative project timelines and joint marketing initiatives with banking partners. This includes facilitating multi organ

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