Campaign Manager - CRM

VML · Barcelona, Catalonia, Spain

  • Senior
  • Full-time
  • Posted 2026-08-12
  • Confirmed live on 25 September 2026

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Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

About the Role

As a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze.

You will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch.

Working alongside strategists, designers, CRM specialists, HTML developers, Technical Architects and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide.

This role combines project management, campaign execution, stakeholder coordination and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking.

What You'll Do

• Own the end-to-end execution of CRM campaigns across multiple channels and international markets.

• Gather, challenge and translate client and stakeholder briefs into clear campaign requirements and delivery plans.

• Define and manage audience segmentation strategies to ensure relevant and personalized customer communications.

• Coordinate campaign production across multidisciplinary teams, including designers, HTML specialists, CRM developers, Technical Architects, Data Analysts and Strategists.

• Configure, test, launch and monitor campaigns within platforms such as Salesforce Marketing Cloud and Braze.

• Ensure all campaigns meet quality assurance standards through rigorous testing and validation processes.

• Manage timelines, dependencies and stakeholder expectations across multiple concurrent projects.

• Monitor campaign performance and provide actionable insights and recommendations based on key engagement and business KPIs.

• Collaborate with analytics and data teams to evaluate campaign effectiveness and identify optimization opportunities.

• Support the development and continuous improvement of automated customer journeys and lifecycle programs.

• Contribute to best practices, operational excellence and innovation within the CRM team.

Who You Are

• You have Heart

You thrive in collaborative environments and enjoy working with people from different disciplines, cultures and backgrounds. You understand that the best customer experiences are built together.

• You have Brains

You are highly organized, analytical and detail-oriented. You can confidently manage complexity while keeping sight of the bigger picture and business objectives.

• You have Courage

You take ownership, proactively solve problems and continuously look for ways to improve processes, customer experiences and campaign performance.

What You'll Need

• Currently residing and owning the legal right to work in Barcelona, Spain.

• 1-2 years of experience in CRM Campaign Management, Marketing Automation, Lifecycle Marketing or a similar role.

• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM technologies.

• Experience managing end-to-end campaign delivery processes.

• Strong understanding of audience segmentation, personalization and customer journey orchestration.

• Experience working with campaign reporting, performance analysis and CRM KPIs.

• Ability to coordinate multiple stakeholders and projects simultaneously.

• Excellent communication and client-facing skills.

• Understanding of HTML email production processes and CRM technical ecosystems.

• Familiarity with customer data structures and SQL is considered a plus.

• Fluent English communication skills, both written and spoken.

What we offer

At VML, you’ll be part of a global creative and technology network where CRM sits at the core of how leading brands connect with their customers.

This is a role where you will not only execute campaigns, but actively shape how customer engagement is delivered across markets, channels and platforms.

Our vibe:

• A position at the

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