Digital Ad Trafficker

Rush Street Interactive · Bogotá

  • Junior
  • Full-time
  • Posted 2026-09-10
  • Confirmed live on 25 September 2026

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Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The Digital Ad Trafficker is responsible for the execution, management, and optimization of digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other paid media platforms. The role ensures campaigns are launched with the correct structure, targeting, and bidding strategies, and that performance is measured accurately through Google Tag Manager, GA4, and mobile attribution tools. Working closely with the digital and creative teams, this person monitors key acquisition KPIs on a daily basis, runs A/B tests to identify improvement opportunities, and delivers performance reporting that supports efficient media investment and continuous growth in acquisition results.

What You'll Do:

• Implement, manage, and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.

• Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.

• Manage audiences, remarketing, budgets, conversions, and events to maximize campaign performance and media investment efficiency.

• Monitor and optimize key performance indicators (KPIs) on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.

• Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify continuous improvement opportunities.

• Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.

• Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimization recommendations.

What You'll Bring:

• Graduate degree in Marketing, Digital Marketing, or related fields.

• 4+ years of experience in roles related to Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising.

• Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.

• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns.

• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.

• Knowledge of or experience with mobile attribution platforms such as AppsFlyer, Adjust, Branch, or similar.

• Intermediate to advanced command of Excel or Google Sheets for data analysis and reporting.

• Experience building dashboards and interpreting metrics to support decision-making.

• Experience working with automation tools, dashboards, or data connectors such as Supermetrics, Looker Studio, or similar.

• Analytical skills to identify optimization opportunities and improve campaign performance through data.

• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.

• Ability to work collaboratively with cross-functional teams and manage responsibilities autonomously.

• Organized, proactive, detail-oriented, and results-driven, with a continuous improvement mindset.

• English proficiency at a B1 level.

• Knowledge of Google Play Console and App Store Connect, preferred.

• Knowledge of programmatic advertising platforms such as Google Display & Video 360 (DV360) or similar, preferred.

• Experience in the video gaming, sports betting, digital entertainment, technology, or mobile app industries, preferred.

• Interest or experience in the sports industry.

Autorización para el Tratamiento de Datos Personales – Candidatos

En cumplimiento de la Ley 1581 de 2012, del Decreto 1377 de 2013 y demás regulaciones aplicables en materia de protección de datos personales en Colombia, actuando de manera libre, voluntaria y espontánea, en mi condición de titular de los datos personales que por este medio se recolectan, manifiesto lo siguiente:

• Autorizo de manera previa, clara, expresa e informada a: (i) Rush Street Interactive Colombia S.A.S. (en adelante “RSI”), sociedad legalmente constituida de conformidad con las normas colombianas, identificada con NIT. 901.135.239-1, con domicilio en la ciudad de Bogotá D.C., (ii) a quien represente en el futuro sus derechos, sucesores o cesionarios de esta, (iii) a sus controlantes, subsidiarias y afiliadas, (iv) así como a las demás empresas que conformen el Grupo Rush Street Interactive a nivel internacional (en adelante “Grupo RSI”); para tratar mis datos personales conforme con lo establecid

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