Growth Marketing Manager, Advisor Growth

Fora · New York City

  • Senior
  • Full-time
  • Posted 2026-07-21
  • Confirmed live on 25 September 2026

Apply at Fora

Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About the Role

Fora is looking for a Growth Marketing Manager, Advisor Acquisition to identify, test, and scale new advisor acquisition opportunities that drive long term business growth. This role is focused on finding the channels, strategies, and initiatives that bring in advisors who go on to book meaningful, repeat travel, rather than simply maximizing signups.

Reporting to the Performance Marketing Lead, you will own the full lifecycle of growth initiatives, from initial hypothesis through experimentation, measurement, and scaling. You will work closely with Data, Product, Creative, and Site and Conversion partners to develop repeatable frameworks for evaluating new opportunities, making evidence based decisions, and continuously improving acquisition performance.

Success in this role requires strong analytical thinking, an experimentation mindset, and a passion for using AI as a core part of your day to day workflow to accelerate research, creative iteration, analysis, and operational efficiency.

Key Responsibilities

• Own the end to end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross functional growth opportunities.

• Develop, launch, and evaluate structured zero to one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.

• Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently.

• Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.

• Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.

• Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.

• Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics.

• Collaborate with Creative partners to develop, test, and iterate channel specific creative assets, leveraging AI enabled workflows to increase testing velocity and creative learning.

• Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.

• Build and maintain AI powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.

• Communicate clear, actionable recommendations based on performance data, providing thoughtful analysis of results and a strong point of view on future investment decisions.

• Champion an incrementality first approach across all acquisition initiatives by prioritizing rigorous experimental design over traditional attribution models.

Requirements

• Experience owning growth or performance marketing channels and cross functional initiatives from strategy through execution and optimization.

• Demonstrated success building s

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at Fora

All open software jobs