Director of Consumer & Product Insights

Fora · New York City

  • Senior
  • Full-time
  • Posted 2026-07-28
  • Confirmed live on 25 September 2026

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Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About the Role

Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands-on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.

Reporting into the Marketing organization, you will help establish how research is planned, executed, shared, and applied across Marketing, Product, and commercial initiatives. You will build a research practice designed for speed, creating ways to engage with customers frequently, test hypotheses rapidly, and use emerging tools and AI to turn customer feedback into actionable insights.

As Fora’s first dedicated insights hire, you will have significant ownership over how the function develops. You will partner closely with teams across Product, Marketing, Business Development, Analytics, and other functions to answer important business questions through a thoughtful mix of qualitative research, quantitative analysis, rapid experimentation, and emerging AI enabled research methods.

This is an opportunity for a curious, entrepreneurial researcher to build a foundational capability while helping define what a modern insights function can look like at Fora.

Key Responsibilities

• Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards that enable fast, high quality learning across the organization.

• Create a culture of continuous customer learning by developing scalable ways for teams to hear from and learn from customers frequently.

• Design and run rapid research experiments that help teams test hypotheses, understand customer behavior, and make informed decisions quickly.

• Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities.

• Design and execute rigorous qualitative and quantitative research, selecting the appropriate methodology and level of rigor for each business question and decision.

• Develop research approaches that combine established methodologies with AI native tools and emerging platforms to increase the speed and scale of customer learning.

• Experiment with new research technologies, including AI powered interviewing, synthesis, survey, and customer feedback tools, and determine where they can improve research quality or accelerate time to insight.

• Partner across Product, Marketing, Business Development, Analytics, and other teams to identify high priority questions and translate them into practical research and experimentation plans.

• Translate research findings into clear, concise insights and recommendations that teams can act on quickly.

• Create simple systems for capturing, organizing, and sharing customer insights so existing knowledge is accessible across the organization.

• Partner with internal data teams to connect stated customer attitudes and needs with behavioral and operational data.

• Manage external research partners when appropriate while developing strong judgment around when research can be conducted more quickly and effectively internally.

Requirements

• 12+ of experience in consumer insights, market research, U

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