Director, Advisor Relations

Fora · New York City

  • Senior
  • Full-time
  • Posted 2026-07-21
  • Confirmed live on 25 September 2026

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Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

We're seeking a Director of Advisor Relations to own retention for Fora X—our community of highest-value advisors. You'll create a cohesive and scalable function including the team, the experiences, and the recognition programs that keep our top advisors with Fora and growing their businesses.

You'll own a travel-knowledge bench (luxury-travel experts advisors are routed to) and the experiences and recognition that keep a demanding, high-performing community with Fora. You know why a given conference, event, or fam matters and what order an advisor should experience them—and you can prove that advisors who go through these experiences retain and grow more than those who don't.

This is a builder's role for a senior operator, reporting to the Head of Advisor Experience. Fora X is roughly doubling the number of advisors it supports this year and growing again next. You will design the systems (segmentation, allocation, measurement) that make experiences and recognition work at scale without losing the personal feel.

Key Responsibilities

• Develop and lead the Advisor Relations team — lead, develop and manage the travel-knowledge expert bench and programming at scale.

• Own the strategy and execution of the experiences that retain advisors — hosted conferences, local offices, and co-working. Partner with the Advisor Events, Partner Engagement, and Partner teams to sharpen the goals, approach, and advisor-fit of partner experiences (fams, retreats, hotel openings, etc) and bespoke, business-stage-appropriate events. Prove which programs grow and retain advisors, and allocate investment against that evidence.

• Own Fora X recognition programs end-to-end, including standing up new ones—their operations, experience and events throughout the year, and qualification criteria. Collaborate with lifecycle marketing to define recognition throughout the year and a Fora X Advisor’s lifecycle.

• Own Fora X Advisor sentiment. When Support, NPS, advisor insights (owned by our insights team) or an advisor surfaces a Fora X Advisor issues, lead the response and build cross-functional processes to escalate, create resolution accountability, and advocate across product, support, and programming as needed.

• Run the travel-knowledge bench as a service center so the Fora X business partner team can taps into depth of expertise — talking through travel nuances or choosing the right conference for an advisor.

Requirements

• 10+ years in travel, hospitality, membership, or premium member experience — with 3+ years at a senior, lead, or director level owning a function or program end-to-end

• A track record of building high-performing programs from the ground up — you can name what you built, its scale, and what it produced

• Demonstrated ability to link experience to commercial outcomes — you can show what you built kept members retained and growing

• A track record of scaling a high-touch program — you've built the systems (segmentation, qualification, allocation, self-serve) that let a small team serve many more people without losing quality

• Experience hiring, managing, and developing a team; experience managing a contractor or vendor bench is a plus

• Travel-adjacent credibility — fluent enough in luxury travel to earn the respect of successful advisors and the experts you'll manage; you don't need to be a deep travel

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