Business Director, Media Planning

WPP Media · London, United Kingdom

  • Senior
  • Full-time
  • Posted 2026-09-22
  • Confirmed live on 25 September 2026

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Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3588 - Business Director, Media Planning - UK

About Made For Google

Made For Google (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data-driven advertising. It brings together integrated experts to drive brand and business outcomes.

About the team

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimisation & reporting, and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

About the role

We are looking for a Media Planning Business Director to serve as the Product Area Discipline leader accountable for all associated media work, strategic vision, and thought leadership across Google Gemini.

In this role, you will demonstrate your ability to execute at scale by managing a PA or multiple larger, complex campaign(s) simultaneously. You will serve as a trusted advisor to day-to-day clients, interrogating all work, and facilitating media work prioritisation decisions alongside Directors, Planning Leadership, and Client Service to ensure alignment and set clear team expectations.

As a leader within the discipline, you will help to drive multiple central project workstreams for EMEA, foster cross-regional and global partnerships, and elevate the overall planning product. You will be responsible for getting the best out of your team—inspiring individuals to consistently go above and beyond while navigating career growth and operational excellence.

Some of the things we'd like you to do:

Master of the Pod (Gemini) & Product Excellence

• Elevate the Pod Product: Drive overall pod quality and output through continuous process improvement, strategic and tactical thought-leadership, and close collaboration with lateral internal and external EMEA teams.

• Campaign Interrogation: Interrogate and review all campaigns to guarantee high-quality execution and strategic rigor across all deliverables.

Business Alignment & Leadership

• Cross-Functional Alignment: Work closely with Google clients, Analytics, and Client Services to ensure media campaigns directly align with broader client business objectives.

• Prioritisation & Resource Management: Facilitate media work prioritisation decisions with Directors and Client Leadership to manage team bandwidth and adjust team focus in real-time as needs shift.

Strategic Thought Leadership & Client Delivery

• Lead Presentations & Strategic POVs: Take an active role in PA, Pod, and Central client presentations, developing strategic POVs that address broader PA challenges and emerging market opportunities beyond day-to-day briefs.

• Answering Business Questions: Confidently answer high-level business questions (e.g., "How does your tactical recommendation align with the business objectives?") by drawing upon deep knowledge of PA challenges, competitive context, target audiences, and historical performance.

• Point of Escalation: Act as the primary point of escalation for high-profile campaign challenges and navigate solutions with clients and senior leadership.

Centralized Insights & Innovation

• Drive Account-Level Insights: Oversee the creation and presentation of centralized insights that influence the overall account strategy and direction.

• Identify New Opportunities: Proactively identify, craft solutions for, and persuade internal stakeholders and clients on untapped areas of opportunity to drive measurable business impact.

Team Leadership, Growth & People Management

• Storytelling & Mentorship: Guide, coach, and train team members on effective written, verbal, and visual storytelling across all planning deliverables.

• Line Management: Line manages up to 5 direct reports (and influences a wider team of 10+), supporting individual career growth roadmaps, setting aligned goals, and delivering continuous feedback.

• Performance Coaching: Act as a point of escalation for performance matters, coaching managers on constructive feedback conversations, and building learning

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