Senior Director, Product Management (ID Activation)

WPP · New York, New York, United States

  • Senior
  • Full-time
  • Posted 2026-09-17
  • Confirmed live on 25 September 2026

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Job description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why We’re Hiring

We are looking for a Senior Director, Product Management – ID Activation to lead the strategy and development of identity-driven audience activation capabilities across the advertising ecosystem.

You will own the end-to-end product vision for audience onboarding, identity resolution, data syndication, and partner activation workflows. Your work will help make audience delivery more scalable, interoperable, privacy-conscious, and measurable across major media platforms.

This is an opportunity to shape products at the intersection of AdTech, identity, data, and media while leading a team and influencing partners across WPP.

What You’ll Be Doing

Define Product Strategy and Roadmaps

• Set the product vision, strategy, and multi-year roadmap for ID Activation capabilities.

• Identify opportunities to expand activation through new identity providers, destinations, channels, and strategic integrations.

• Build business cases and prioritize investments based on customer demand, revenue potential, technical feasibility, and strategic value.

• Translate market, partner, and client needs into clear product requirements and measurable outcomes.

Own the Audience Activation Lifecycle

• Own the full activation lifecycle, from audience ingestion and onboarding through identity resolution, enrichment, qualification, governance, packaging, syndication, delivery, monitoring, and troubleshooting.

• Establish scalable operating frameworks that support consistent audience activation across products and partners.

• Improve automation, reliability, and operational efficiency across activation workflows.

Enable Multi-Channel Activation

• Develop solutions that support activation across programmatic, social, connected TV, and emerging media channels.

• Define product requirements for multiple identifier types, including email-based identifiers, mobile advertising IDs, RampID, UID2, hashed personally identifiable information, and platform-specific identifiers.

• Partner with technical teams to support scalable, API-driven activation across cloud-based data platforms.

Lead Partner Integrations and Ecosystem Management

• Lead product management for integrations with media platforms, identity providers, DSPs, SSPs, data exchanges, and clean-room partners.

• Define integration requirements and frameworks for platforms such as Google Customer Match, Meta Custom Audiences, Amazon Ads, The Trade Desk, Magnite, Experian, and other strategic partners.

• Manage partner roadmaps and relationships to maintain interoperability, service quality, and competitive differentiation.

• Work with Engineering to design and maintain scalable APIs and data-exchange mechanisms.

Shape Identity and Data Strategy

• Develop strategies that improve addressability while supporting responsible, privacy-conscious data use.

• Evaluate emerging identity frameworks, identity graphs, graph providers, and privacy-enhancing technologies.

• Define requirements for deterministic and probabilistic identity-resolution workflows.

• Partner with Privacy, Legal, and Security teams to support compliance with applicable privacy regulations and internal standards.

Drive Measurement and Execution

• Define success measures for activation products, such as adoption, time to activate, match quality, delivery reliability, partner performance, and client impact.

• Establish product-management and execution processes that support predictable delivery of roadmap commitments.

• Use performance insights, operational feedback, and customer needs to continuously improve the product experience.

Lead and Develop Teams

• Lead and develop a team of product managers responsible for identity and audience activation capabilities.

• Serve as a primary liaison across Product, Engineering, Data Operations, Partnerships, Product Marketing, Commercial, Privacy, Legal, and Security teams.

• Act as a subject-matter expert and advocate for identity and audience activation across the organization.

Who You’ll Be Working With

You’ll work closely with Product and Engineering leaders, Data Operations, Partnerships, Product Mark

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