Senior Director, Paid Social B2B

Wpromote · Remote, United States

  • Senior
  • Full-time
  • Posted 2026-09-17
  • Confirmed live on 25 September 2026

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Job description

The Role
We’re seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.
Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You’ll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit  and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You’ll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
 
We offer:
 
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
 
The anticipated annual salary for this role will range from $142,000- $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
 
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! 
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
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You Will Be
• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies

• Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction

• Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.

• Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.

• Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.

• Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.

• Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis.

• Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.

• Collabora

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