Paid Media Campaign Manager

impact.com · Cape Town

  • Senior
  • Full-time
  • Posted 2026-09-15
  • Confirmed live on 25 September 2026

Apply at impact.com

Job description

About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com

Spot Commerce Media places ads for some of the world’s most recognised retail brands- Disney+, The Home Depot, Nordstrom, Ulta Beauty- inside high-intent commerce content on publishers like CNN, Parade, and USA Today. We’re not a round-robin ad network. Every ad decision matters. Our north star metrics are ROAS, eCPM, and CTR, and we operate in a daily-cadence, data-driven environment where campaigns are reviewed, adjusted, and optimized every single day.

What You'll Do

Own a portfolio of campaigns end-to-end

• Set up, manage, and optimise CPC and display campaigns across Spot’s publisher and advertiser network

• Review campaign performance daily- eCPM, CTR, revenue per click, ROAS- and make decisions without waiting for a weekly review

• Kill or throttle underperforming creatives proactively (e.g. any creative below 0.1% CTR with no conversions)

• Raise or lower CPC bids based on performance signals, not just budget pacing

Think like a retailer, not just a media buyer

• Understand why a campaign is or isn’t converting- is it the creative, the category targeting, the publisher, the product, the price, or the timing?

• Know when a sale, a seasonal moment, free shipping, or scarcity messaging will move a consumer- and brief accordingly

• Understand how brand recognition, product category, and consumer intent interact to drive click-through and purchase

Own contextual targeting and ad relevance

• Review URL-to-campaign matching daily to ensure ads are contextually relevant to the pages they appear on

• Manage category targeting segments (L1/L2/L3)- identify gaps, flag mismatches, and work with the data team to improve classification

• Understand the difference between run-of-site and targeted campaigns, and know when each is appropriate

Build and own your reporting

• Build and maintain your own campaign performance dashboards and daily reports

• Identify data anomalies (double-counting, impression discrepancies, attribution gaps) and flag them clearly

• Create custom reports for advertisers and internal stakeholders; communicate performance with confidence

Collaborate across the team

• Work daily with the Director of Media Services, ad ops, and data teams

• Brief copywriters and creative resources; give clear, specific direction on ad copy, image sizing, and CTA hierarchy

• Communicate clearly with brands and agencies when needed - you can explain what’s happening and why

What You Bring

Experience

• 3+ years of campaign management experience - CPC and display advertising required

• Demonstrated ability to run a book of campaigns independently with your own daily workflows

• Evidence of improving advertiser ROAS and publisher yield over time

Technical skills

• Strong command of eCPM, viewable vs. non-viewable impressions, CTR, revenue per click and ROAS

• Comfortable building reports in spreadsheets and ad platforms

• Familiar with contextual targeting, category-based audience segmentation, and ad relevance principles

Retail and consumer instinct - this is what sets you apart

• You understand how pricing, promotion, scarcity and brand recognition drive consumer behaviour online

• You know that a “60% off Birkenstock” ad on a fashion article will outperform a generic brand awareness ad - and you know why

• You think about the consumer journey: what they’re reading, what they’re likely to buy, and what message will move them

• You understand that category mix on a publisher (beauty vs. tech vs. home) directly determines which brands will perform that day

Mindset

• Data-driven and proactive - you flag problems before being asked, not after

• Comfortable in a high-cadence operations environment (daily reviews, daily decisions)

• Curious and eager to learn- this is a fast-moving, early-stage commerce media business working with some of the world’s biggest retail brands

• Detail-oriented: ad copy standards, image specs, CTA hierarchy- you care about the craft

Why This Role

• You’ll work directly with brands like Nordstrom

Prepare for the interview

Nothing collected for this employer yet. The Blind 75 is what technical screens draw from; practise it here, with a coach, in Java or Python.

More at impact.com

All open software jobs