Data Management and BI Manager, GOC

WPP Media · Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico

  • Senior
  • Full-time
  • Posted 2026-09-10
  • Confirmed live on 25 September 2026

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Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager, Business Intelligence who will:

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Partner with Business Intelligence, Investment, Planning, Media, and Data Operations teams to improve marketing efficiency through accurate reporting products, dashboards, campaign measurement frameworks, and data-driven insights.

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Provide cross-functional leadership as an individual contributor with no direct reports, coordinating reporting workstreams, promoting accountability, and guiding junior, senior, and offshore analysts when needed.

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Lead the development and deployment of WPP Media reporting products and services across Excel, PowerPoint, and web-based dashboard environments.

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Extract data from multiple media platforms and perform data hygiene, validation, and quality control using tools such as Power BI, Tableau, and Looker, in partnership with Data Operations.

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Develop and maintain campaign measurement frameworks, including KPI alignment and performance benchmarks.

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Own the development, maintenance, and enhancement of dashboards and data visualizations, ensuring their accuracy, functionality, and timely delivery.

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Perform rigorous daily and weekly data QA, investigating discrepancies and protecting the integrity of reporting deliverables.

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Create, populate, and format recurring monthly, quarterly, and campaign wrap reports, identifying and correcting naming, mapping, and data-quality issues.

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Ensure that reported data and insights accurately represent digital media campaign performance.

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Manage reporting playbooks, operational calendars, milestones, risks, and dependencies across participating teams.

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Collaborate with Business Intelligence, Investment, and Data Operations teams to integrate new data sources and reporting requirements, including parsing, benchmarking, and mapping.

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Conduct troubleshooting and root-cause analysis and coordinate the implementation of effective data and reporting fixes.

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Support the collection and validation of partner-provided performance data.

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Maintain complete and current documentation of data processes, procedures, business logic, and workflow changes.

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Research platform capabilities and recommend improvements to data quality, operational efficiency, and reporting feasibility.

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Facilitate data and reporting architecture discussions to support the reliable deployment and availability of reporting products.

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When required, support the design, deployment, and maintenance of ETL and data management processes, including exception handling, rollback procedures, production data loads, and reporting automation using SQL or Python.

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Evaluate new vendors, technologies, and advertising opportunities relevant to reporting and analytics.

Skills and Experience

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Approximately 5+ years of professional experience in analytics or Business Intelligence working with large datasets. Equivalent relevant experience will be considered, and the number of years may be flexible for candidates with strong technical and industry alignment.

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Professional experience working within a marketing or media agency environment, including familiarity with agency tools, processes, and reporting requirements.

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Hands-on experience using Power BI; experience with Tableau or Looker is highly valued.

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Familiarity with digital media and advertising technologies, including Google Campaign Manager, digital and social platforms, and web analytics tools.

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Strong understanding of data architecture, data warehousing, data modeling, database design, ETL processes, data governance, and data-quality concepts.

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Experience using SQL for data analysis, validation, reporting, or automation.

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Experience using Python and/or R is a plus.

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The ability to build dataflows or automate reporting processes using SQL or Python is highly valued.

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Basic familiarity with cloud and data platforms, including Azure, Google Cloud Platform, or AWS.

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Exposure to GCP services such as Cloud Storage, Dataproc, Dataflow, Cloud SQL, or BigQuery is a plus.

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Experience processing and cleansing data for AI or machine-learning ap

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